With a well-defined strategic vision for expansion, Pollo Campero is establishing itself as a significant player in the U.S. fast-food market. Originating from Guatemala and boasting a rich history that began in 1971, this restaurant chain has announced plans to expand its presence in the United States, targeting a total of 250 locations by 2026.
With an investment of $190 million for the chain’s US expansion, Pollo Campero aims not only to increase its number of restaurants, but also to solidify its reputation as a unique and high-quality dining option in the competitive American market.
An Appealing Menu and Strategic Locations
Pollo Campero's culinary offerings stand out for their diversity, with options that have been well-received in the markets where they operate. The menu features everything from fried chicken to empanadas and spicy chicken sandwiches, offering a unique dining experience. This variety not only appeals to a wide range of tastes but also positions Pollo Campero as a versatile choice in the fast-food market.
Recently, the business portal Business Insider visited Pollo Campero and highlighted these aspects that make it a competitive option in the U.S. market.
Moreover, Pollo Campero's locations have been carefully chosen, favoring high-traffic areas to maximize visibility and accessibility. Additionally, the chain strives to offer a superior dining-in experience, reflecting its Central American warmth and heritage. This focus on presentation and customer service not only enhances the dining experience but also sets Pollo Campero apart from its competitors.
Projection and Growth in the U.S. Market
Pollo Campero's expansion in the United States is noteworthy. With over 90 restaurants across the country, the goal of reaching 250 by 2026 demonstrates significant growth and a clear strategic vision. This plan, backed by considerable investment, positions Pollo Campero as a key player in the U.S. fast-food market. Its growth reflects the quality of its offerings and the effectiveness of its expansion strategy.
It is important to note that Pollo Campero is part of the brand portfolio of CMI, Corporación Multi Inversiones, a multilatina family corporation whose business groups are led by Juan Luis Bosch Gutiérrez and Juan José Gutiérrez Mayorga, third generation members of the family. The corporation's trajectory and vision of excellent service and diversification date back to 1920 with the opening of a small store in the western highlands of Guatemala, and continued to grow with the opening of the Excelsior Mill in 1936 and later on with a poultry business, such as Avícola Villalobos in 1964.
Pollo Campero, with its focus on a diverse menu, exceptional customer experience, and well-planned expansion strategy, is perfectly positioned to achieve its goal of 250 restaurants in the United States by 2026. This growth is a testament to the success of a Central American brand in the competitive U.S. fast-food market.