Santander X Mexico Challenge: A Quest to Enhance Customer Experience

Santander X Mexico Challenge: A Quest to Enhance Customer Experience

Santander Bank and Endeavor Mexico join forces in an exciting initiative aimed at Mexican startups and scaleups, marking a milestone in the quest to transform the banking customer experience through technology and innovation.

A Challenge for Mexican Entrepreneurs

The "Santander X Mexico Challenge | Transformed Customer Experience" is designed for Mexican professionals, with no age limit, who seek to address crucial challenges in the financial industry. It particularly focuses on enhancing the customer experience and customizing financial product offerings.

Arturo Cherbowski Lask, CEO of Santander Universities Mexico and General Director of Universia Mexico, highlights the importance of this challenge as a unique opportunity for developers and entrepreneurs committed to innovation and the transformation of the financial sector.

Driving Financial Innovation

Azahara María Ortega Rodríguez, Executive Director of Innovation, underscores Santander's commitment to supporting these emerging talents and empowering solutions that enrich the customer experience and foster greater customization of offerings. This commitment is reflected in supporting entrepreneurs committed to innovation and driving the transformation of the financial sector.

Interested parties can register until April 28, providing details about the team, business model, and value proposition. Selected beneficiaries will gain access to data and resources to validate and enhance their solutions, as well as collaboration with market leaders and mentorship.

Furthermore, they will participate in a comprehensive four-month support program, in collaboration with the Innovation teams of Banco Santander and Endeavor Mexico. This program will enable participants to develop and implement their proposed solutions, including conducting a pilot test.

Impact and Commitment of Banco Santander

Banco Santander has demonstrated its commitment to supporting entrepreneurs and small businesses. In 2023, over 718 entrepreneurs benefited from its programs, impacting more than 110 projects, startups, and scaleups nationwide. Through Santander X, the financial institution continues to provide opportunities for entrepreneurs to create, consolidate, and grow their businesses, thus contributing to the economic and social development of the country.

The launch of the "Santander X Mexico Challenge | Transformed Customer Experience" represents a significant step in driving innovation and continuous improvement in the Mexican financial sector. By providing a platform for startups and scaleups to develop solutions that transform the customer experience and customize financial product offerings, Banco Santander and Endeavor Mexico are opening new opportunities for business development and technological progress.