umode: the fashiontech that promotes fashion brands in Brazil

umode, a cutting-edge startup specializing in fashion solutions, has secured an amount of BRL 2.7 million investment in a funding round led by Smart Money Ventures and Investidores.vc.

Established in 2019, this fashiontech venture offers powerful artificial intelligence tools that generate invaluable data, empowering customers to make informed decisions. The company's ultimate goal is to help fashion brands increase sales while minimizing excess inventory, reducing waste, and fostering a stronger connection with end consumers. Through their platform, brands can efficiently manage collections, optimize stock management, engage with customers, plan future launches, and enhance overall performance by streamlining resources.

"Our greatest challenge was identifying a pain point we could address and developing a scalable solution, all while assembling the most talented team in the Brazilian market. Now, our aim is to continue serving the largest fashion groups in the country while revolutionizing the operations of smaller companies" reveals João Risoleo, CEO of umode.

Grow the ranks and promote better customer service

This contribution has arrived at an opportune time to fortify and accelerate umode's strategic objectives. With these newfound resources, the company is set to embark on an expansion phase. One key area of focus will be team expansion, with the goal of scaling up the workforce to 65 employees by the end of this semester. The primary focus of this expansion will be strengthening the sales department, ensuring a dynamic and proficient team to drive growth.

Moreover, umode plans to allocate a portion of the funds towards enhancing their customer service capabilities. By investing in customer support infrastructure, the company aims to provide a seamless experience for their valued clients. This strategic move underscores UMode's commitment to building lasting relationships and delivering exceptional service.

In addition to team and customer service enhancements, umode is dedicated to advancing its platform's capabilities. The investment will be channeled into research and development efforts, enabling the implementation of innovative features that will empower fashion brands even further.

After growing 3.6 times from 2021 to 2022, umode has already registered in the first months of 2023 all the revenue registered last year. With this new injection they hope to grow even more in months to come.