Amazon Conecta 2025 boosts entrepreneurship in Mexico
Amazon Conecta 2025 has positioned itself as a key platform for supporting entrepreneurs in Mexico.
Amazon Conecta 2025 has positioned itself as a key platform for supporting entrepreneurs in Mexico who face multiple challenges, particularly a lack of knowledge and adoption of digital tools. Held at the Palacio de los Deportes in Mexico City, this year’s edition offered guidance to business owners aiming to improve their performance, streamline logistics, and scale their operations.
A space for business growth and digital empowerment
The 2025 edition of Amazon Conecta offered over 40 conferences, networking opportunities, hands-on workshops, and one-on-one advisory sessions. According to Marcela Morales, Sr. Marketing Manager for Latin America at Amazon Mexico, the event is designed as a B2B initiative focused on current sellers and future providers interested in offering their products through the company’s e-commerce platform.
“In our first and second editions, we targeted potential clients. But for 2025, we shifted our strategy based on data showing that most of our audience were already active Amazon sellers,” said Morales. This led to the creation of three distinct spaces at the event: one for business registration and first-time sellers, another for those seeking to boost their existing sales, and a third aimed at expanding businesses into international markets.
Bungaloo Studio, a strategic partner in execution
Producing an event of this scale required a trusted partner with both creativity and operational expertise. Bungaloo Studio, a long-time collaborator with Amazon in Mexico, played a critical role in the successful execution of Amazon Conecta 2025.
“The conception and production of this event took about a year, including venue selection, content planning, and speaker coordination,” explained Morales.
“Bungaloo Studio has been key in this process. They've been with us for all three editions, offering consistent support, adapting to our needs, and resolving challenges quickly. After years of working together on this and other events, their team understands our brand and always brings fresh ideas.”
Overcoming logistical challenges with experience
Omar Hernández, Senior Account Executive at Bungaloo Studio, emphasized that logistics were one of the biggest challenges this year, especially due to the change in venue. “Hosting the event at the Pavilion of Palacio de los Deportes, managed by OCESA, brought certain limitations, especially related to access and ticketing,” he noted. “But these challenges led to valuable lessons and pushed us to act quickly with effective solutions.”
Despite the tight timeline, the production phase lasted around two months, during which Bungaloo Studio successfully built 25 stands and 5 stages, among other structures. “Our approach is always based on organization and clearly defined strategies,” Hernández added. “This event is a reflection of Bungaloo Studio’s capacity to deliver high-impact projects with precision and creativity.”
A successful edition backed by collaboration
Once again, Amazon Conecta was a success, thanks to the vision of Amazon and the executional excellence of Bungaloo Studio. With a focus on digital growth, personalized support, and strategic partnerships, the event continues to strengthen Mexico’s entrepreneurial ecosystem.