Banco Macro Takes 50% of Personal Pay to Boost Digital Finance
Banco Macro acquired 50% of Personal Pay in a US$75M deal with Telecom Argentina, strengthening Argentina’s fintech ecosystem and accelerating digital banking.
Personal Pay strengthens its position in Argentina’s digital finance market after Banco Macro and Telecom Argentina finalized a strategic partnership that brings banking scale into the fintech ecosystem. The agreement marks a significant milestone in the convergence of financial services and technology in the country.
Banco Macro acquires 50% of Personal Pay
Banco Macro acquired a 50% stake in Personal Pay for US$75 million, formalizing one of the most significant banking–fintech alliances in Argentina this year. The transaction positions the digital wallet of the Personal ecosystem as a platform backed by one of the country’s leading private banks, combining fintech agility with traditional banking depth, funding capacity, and regulatory expertise.
The deal aims to accelerate financial digitalization while consolidating a national-scale banking–fintech ecosystem.
A partnership aligned with global banking–fintech trends
The agreement reflects a broader global trend in which banks and fintech companies integrate to expand financial inclusion, improve user experience, and capture new customer segments. Through this partnership, Personal Pay will be able to expand its product offering, with a focus on competitive financial services and a stronger credit portfolio supported by Banco Macro’s infrastructure.
For Macro, the operation represents a strategic expansion of its business ecosystem, granting direct access to the user base of Argentina’s leading telco fintech and strengthening its reach among younger, more digitally native audiences.
Executive leadership highlights shared vision
“This acquisition allows Banco Macro to expand its business portfolio in Argentina and enhance its reach through an innovative and alternative value proposition,” said Jorge Brito, President of Banco Macro. “Taking this step with a partner like Telecom Argentina reinforces our growth commitment and our confidence in what we can achieve together.”
From Telecom, Roberto Nobile, CEO of Personal, noted that the transaction is part of the group’s fintech vertical strategy: “It consolidates on the basis of digital solutions that are relevant to our customers’ lives and marks a new horizon to strengthen our regional position.”
Juan Parma, CEO of Banco Macro, emphasized that the alliance enables “the combination of a digital wallet’s practicality with an expanded services offering backed by a leading bank, creating unique value propositions for Personal’s broad customer base.”
Meanwhile, Martín Heine, CEO of Personal Pay, described Macro’s entry as “a new stage for the business,” Integrating the best of banking and fintech to accelerate growth and gain relevance within the payments and financial services ecosystem.
Impact on Argentina’s financial ecosystem
The alliance is designed to advance financial inclusion, deepen the local and regional growth of Personal Pay, and strengthen its positioning in payments and financial services. With a focus on simplicity, personalization, and user experience, the agreement reinforces the idea that the future of Argentina’s financial system will be built on integrated, efficient, and customer-centric ecosystems.
