‘Crear Desde Acá’: Platzi’s Lessons for Entrepreneurship in Latin America

Platzi, the leading professional online education platform in Latin America, has announced the release of its first book titled Crear Desde Acá, authored by Nicole Chapaval, the company’s Chief Business Officer. This book is much more than a publication; it captures a decade of building one of Latin America’s most influential tech and education startups.

A Deep Dive into Platzi’s Journey and Values

Unlike many books written when companies reach their peak, Crear Desde Acá tells Platzi’s story from the middle of its journey. The book is organized into seven thematic chapters covering critical topics such as:

• Building an authentic learning community
• Cultivating a multicultural and radically honest feedback culture
• Making decisions with incomplete information
• Tackling impostor syndrome, cultural biases, and challenges in tech environments
• Embracing uncertainty as a driver of innovation

Nicole Chapaval enriches the narrative with personal anecdotes,  from directing a choir without knowing how to read music to managing tough moments like staff layoffs, making the story both genuine and inspiring.

Editorial Process Reflecting Platzi’s Core Principles

The making of Crear Desde Acá mirrored Platzi’s core values. Throughout the editorial process, principles of open and honest feedback were applied, contrasting with traditional fearful correction cultures.

Chapaval explains, “Feedback at Platzi is experienced as a gift. This practice transformed both the manuscript and the teamwork.”

Francisco Toquica, in charge of editorial design, emphasized the coherence between message and practice: “Openness to change and collective knowledge-building were central during the entire process.”

Juliana Bejarano, part of the design team, noted, “Direct feedback is uncommon in Latin America. At Platzi, I discovered its power to build something stronger and more genuine.”

‘Crear Desde Acá’ Debuts at Platzi Conf Bogotá 2025

The printed edition of Crear Desde Acá will be available at Platzi Conf on August 30 at Bogotá’s Ágora. A limited number of physical copies will be sold, and Nicole Chapaval will be signing books during the event.

More than a retrospective celebration, Crear Desde Acá is a living guide for entrepreneurs, tech enthusiasts, leaders, and teams aiming to build from contexts outside Silicon Valley, a call to create from here, authentically and amid uncertainty.

Chapaval shares, “We wrote this book not because we have arrived, but because sharing the journey as we travel it can illuminate the path for others.”