Haulmer acquires Apanio to Strengthen its all-in-one Fintech Ecosystem for SMEs
Haulmer acquires Apanio to expand its all-in-one fintech ecosystem, aiming to accelerate digital transformation for SMEs in Chile and across Latin America.
Haulmer continues to strengthen its position in the fintech ecosystem with the acquisition of Apanio, a move that reflects a broader strategy to build integrated solutions for small and medium-sized businesses.
A strategic acquisition to build a complete business ecosystem
Haulmer, widely recognized for its technological solutions and Tuu payment terminals, announced the acquisition of Apanio, an all-in-one e-commerce platform focused on micro and small businesses. This transaction represents a key step toward consolidating a unified ecosystem designed to support the full operational cycle of businesses.
From payments and invoicing to management tools, scheduling, and now online sales, the company is advancing toward a more comprehensive offering.
“Today we take an important step by closing the acquisition of Apanio, fully integrated and designed to simplify and scale alongside our customers,” said Enrique Álvarez, CRO of Haulmer.
Driving digital transformation for SMEs
The integration of Apanio will allow Haulmer to expand its portfolio of financial and digital services, with a clear focus on simplifying processes and enabling growth for its users. The company aims to accelerate the digital transformation of Chilean SMEs by connecting finance, technology, and automation into a single platform.
As part of this evolution, a new brand is expected to launch in the second quarter of 2026, bringing together this expanded suite of solutions. The offering will target entrepreneurs and small businesses seeking greater efficiency and competitiveness in an increasingly digital environment.
A signal for the regional startup ecosystem
For startup founders, particularly those operating in fintech and automation, this acquisition highlights key competitive dynamics across the region. It underscores the importance of building complementary products, leveraging strategic partnerships to accelerate go-to-market, and addressing the real needs of SMEs.
With more than 100,000 businesses already using its solutions, Haulmer reinforces its role as a key player in the digitalization of Chilean SMEs. The acquisition of Apanio also reflects a broader trend among local fintech companies: evolving toward integrated models capable of scaling across Latin America while simplifying business operations.
