Inova Silver 2025: Brazil’s Premier Event on Silver Economy and Longevity Innovation

Inova Silver returns for its third edition, consolidating its position as a leading platform for innovation and business in the Silver Economy. The event, which will take place on October 9 in São Paulo, highlights the growing opportunities and trends driven by the longevity market.

A 50% Growth and Expanding Influence

This year, Inova Silver grows by 50% compared to the previous edition, bringing together leaders, executives from major companies, entrepreneurs, investors, and opinion-makers. Participants will have access to exclusive programming designed to explore the challenges and opportunities of the 50+ market in Brazil.

With increasing longevity and growing consumption among older adults, the sector has become a strategic priority for businesses, shaping markets and redefining business models. In Brazil, the trend is significant: according to the Brazilian Institute of Geography and Statistics (IBGE), by 2030, the population aged 60 and above will surpass children under 14 years old.

"The role of Inova Silver is strategic, as it connects the entire ecosystem, anticipates changes impacting companies, and fosters the development of solutions and businesses that truly address the needs of the 50+ audience," says Cristián Sepúlveda, CEO of Silver Hub and Apex América. He emphasizes that this growing market remains largely unexplored in Brazil.

Expert Panels and Key Topics

The 2025 edition will feature panels with business leaders and specialists in innovation, health, finance, and consumer experience. Discussions will cover:

• CEOs’ perspectives on how longevity is transforming business
• Opportunities for banks and insurance companies
• Health and longevity as drivers of new solutions and models
• Relevant experiences for the 60+ audience
• The role of purpose-driven innovation in an aging world

"The Silver Economy represents a structural transformation of society and business. Our goal is to demonstrate that longevity must be treated as a strategic priority for business, investments, and public policies," adds Cristián.

Leading Executives and Speakers

The event will host prominent executives, including:

• Ângela Assis, President of Brasilprev
• Silvia Penna, General Director Brazil at Uber
• Bruno Simão, VP of Clients, Growth and Marketing, Banco Mercantil
• Lídia Abdalla, CEO, Grupo Sabin
• Rivaldo Leite, CEO, Porto Seguro
• Rodrigo Capuruço, CEO, Volkswagen Financial Services Brazil and South America Regional Manager
• Fátima Lima, Sustainability Director, MAPFRE
• José Renato Hopf, Co-founder, Raiô Beneficios and President, South Summit Brazil
• Maycon Oliveira, Marketing & Digital Sales Director, MedSênior
• Marcos Ferreira, Co-founder, Silver Hub and Homens de Prata
• Cristián Sepúlveda, CEO, Silver Hub and Apex América

Event Details

Inova Silver is sponsored by Banco Mercantil, MAPFRE, MedSênior, Instituto Longevidad MAG, and Apex América, with institutional support from BR Angels, FAPCOM, and health innova.hub.

• Date: October 9, 2025
• Venue: FAPCOM Auditorium – Rua Major Maragliano, 191, Vila Mariana, São Paulo, SP
• Time: 8:00 a.m. to 1:30 p.m.

Inova Silver 2025 continues to establish itself as Brazil’s main platform for innovation and business in the Silver Economy, connecting stakeholders and fostering solutions for a market that is rapidly growing and increasingly strategic.