OrderEAT grows in Mexico amid new SEP regulation

Since March 2024, schools in Mexico have had to adapt to a new regulatory framework that bans the sale of ultra-processed foods and beverages on school premises. This measure, promoted by the Ministry of Public Education (SEP), represents a significant challenge for educational institutions.

In this context, OrderEAT, a technology platform specialized in managing school cafeterias, has played a key role in supporting the transition toward healthier eating habits.

Over 200 mexican schools now operate with OrderEAT

Since the regulation came into effect on March 27, more than 200 private schools across Mexico have turned to OrderEAT to redesign their menus, adjust their operations, and maintain the viability of their cafeterias while complying with the new law. The platform helps schools prove their compliance with the regulation while improving meal planning and operational efficiency.

According to Matías Craviotto, CEO of OrderEAT, technology is more essential than ever: “Today, more than ever, it's crucial for schools to have allies and tools that help them better plan the food they offer to students and streamline cafeteria operations.”

Rise in Healthy consumption and parent trust

Schools using OrderEAT have reported significant improvements since March:

• Total orders increased by 6%
• Monthly menu subscriptions among students rose by 11%
• Sales of healthy products jumped by 37%, reflecting greater acceptance from students and families

Additionally, there were notable increases in:

• Fruit consumption (+94%)
• Sugar-free natural beverages (+35%)
• Nutritious options such as bowls and wraps (+18%)

In contrast, candy sales dropped by 10%, and industrialized products fell by 19%. Items that were eliminated include sugary drinks, processed sweets, and ultra-processed snacks.

Technology that optimizes school operations

Technology has also transformed the way cafeterias operate:

• 22% of orders are now placed online, reducing wait times and improving the recess experience
• 60% of parents review their children’s consumption history
• Around 1,500 students have active alerts for allergies or dietary restrictions

Regarding payments, 76% of transactions are processed through the OrderEAT app, while cash usage is declining. In fact, 27% of schools have eliminated cash entirely, streamlining operations and reducing errors. Digitalization has also helped cafeterias save between 2 to 4 hours of daily operational work.

Growth and the future of the OrderEAT model

Due to the positive impact, 120 additional schools will join the platform in the next school year, bringing OrderEAT’s presence to 320 schools across 28 Mexican states. Monterrey, Mexico City, the State of Mexico, and Guadalajara lead in adoption.

“With OrderEAT, schools turn a regulatory challenge into an opportunity to improve student health, strengthen parent relationships, and operate more efficiently,” Craviotto concluded.

With this progress, OrderEAT is solidifying its role as a key partner in the transformation of school cafeterias in Mexico, at a pivotal moment for the future of children's nutrition.