The State of Influencer Marketing 2025: HypeAuditor’s New Webinar

The State of Influencer Marketing 2025, developed by HypeAuditor, offers an unprecedented snapshot of the creator economy in Latin America. In a landscape where the digital economy is evolving at high speed, this webinar becomes a strategic space to understand how platforms like Instagram, TikTok, and YouTube are reshaping the relationship between brands and audiences.

During the session, HypeAuditor will unveil the results of a cross-country study that compares key trends, identifies top-performing formats, and projects the near future of the industry. For brands and agencies, this is a valuable opportunity to access exclusive data and turn it into a competitive edge.

Key Insights Driving Market Evolution

The webinar will take a deep dive into the factors that determine the success of influencer campaigns across the region. It’s no longer just about tracking engagement—it’s about understanding which platforms drive the most interaction, which industries are leading investment, and how digital consumer habits vary from country to country.

• Some of the most anticipated findings include:
• The rise of TikTok as a driver of discovery and consumption
• YouTube’s staying power as a key platform in specific niches
• Instagram’s continued relevance for branding and aspirational connection

Armed with these insights, participants will be able to draw comparative analyses that bring clarity to a diverse and ever-changing market.

A Strategic Resource for Brands and Agencies

The State of Influencer Marketing 2025 serves as a practical roadmap for those looking to go beyond intuition. The webinar will explore:

• Regional trends that will shape the industry in the coming months
• The most effective platforms and content formats
• Industries capturing the largest share of influencer marketing budgets
• Top-performing creator types and content strategies
• Demographic breakdowns of social media audiences
• Projections for 2026, including strategic recommendations

This evidence-based approach will help brands and agencies get ahead and adjust their strategies based on reliable data—something that’s still rare in the Latin American market.

Event Details

HypeAuditor’s State of Influencer Marketing 2025 webinar will be held on August 27 at 10:00 a.m. (Mexico City time) and will be streamed online across the region. Registration is free and open to professionals, companies, and agencies seeking a deeper understanding of how the creator economy is evolving in LATAM.

More than just a presentation of numbers, The State of Influencer Marketing 2025 is a strategic tool for navigating a dynamic and fast-growing market. HypeAuditor’s webinar offers a chance to closely analyze the factors shaping the present—and defining the future—of influencer marketing in Latin America. For those seeking clarity and long-term vision, this event is a key step toward building effective digital strategies in the region.

Click here to register.