Tipti Hits US$ 102M in Revenue and Sets a New Standard for E-Commerce in Ecuador

Tipti has emerged as one of Ecuador’s most compelling business success stories of the past decade, evolving from a startup into the country’s fastest-growing and most trusted e-commerce platform. With a hyper-personalized service model and a strong organizational culture, the company closed 2025 with record-breaking results that reflect both commercial maturity and long-term vision.

From startup to corporate leader

Founded in 2018 by Pierangela Sierra, with a background in corporate management, and Rafael Luque, a technology specialist, Tipti has undergone a rapid and strategic evolution. What began as an innovative startup has become a company with solid corporate governance, operational discipline, and a clear focus on sustainable growth.

By the end of 2025, Tipti reached US$ 102 million in revenue, marking a turning point for Ecuador’s e-commerce industry. Since its inception, the company has generated more than US$ 21 million in income for over 4,000 collaborators, reinforcing its contribution to the local economy.

“This moment represents both pride and responsibility: growing fast is a challenge, but growing with purpose and structure is what allows us to build a strong, sustainable company over time,” said Pierangela Sierra, CEO of Tipti.

A large ecosystem built on trust

Today, Tipti serves more than 1.4 million active users and operates in 45 cities across Ecuador. Its platform integrates 22,456 brands and offers over 330,000 products at shelf prices, supported by a robust supplier network and a highly personalized shopping experience.

This scale is matched by strong customer loyalty metrics: 75% purchase recommendation, 94% service satisfaction, and 93% customer retention. These indicators reflect a deep trust built between the company and its users.

A culture rooted in service and time

Tipti was built from the ground up using Ecuadorian talent, and all of its resources remain within the local economy. Its true competitive advantage, however, lies in its corporate culture.

According to Sierra, “Tipti’s organizational culture encourages customer service as a shared behavior; when necessary, even office staff become shoppers to fulfill our promise of giving time back to our clients.”

The company’s name, meaning “Time for You”, is embedded in its daily operations, guided by the philosophy of “giving our time to protect our customers’ time.” This approach has been instrumental in sustaining high satisfaction and loyalty levels.

Professional shoppers and a high-value model

One of the pillars of Tipti’s model is its team of professional shoppers, many of whom have training in gastronomy. Their expertise is particularly valuable in the grocery segment, ensuring product quality, informed selection, and customer confidence.

This specialization helps explain Tipti’s average ticket size of USD 85, one of the highest in the region, and reinforces its positioning as a premium, trust-based e-commerce platform.

Investing in talent and inclusion

Aligned with its long-term vision, Tipti has made talent development a strategic priority, with a strong focus on expanding opportunities for Ecuadorian women.

In 2023, the company launched Tipti Tech Academy, a program designed to reduce gaps in access to technological education, particularly in areas such as Full Stack development, web programming, and artificial intelligence. Through this initiative, 800 scholarships have been awarded, with 75% of the first cohort securing employment either within Tipti or across the national and international tech ecosystem.

Complementing this effort, the Semilleros de Talento program provides university students and young professionals with internships and first-job opportunities, strengthening the transition from education to formal employment. Currently, 85% of Tipti’s workforce is composed of young talent, and more than 55% of employees had their first professional experience at the company.

Diversity as a strategic advantage

Women represent 46.8% of Tipti’s total workforce, with presence across executive leadership, middle management, and operational roles. For the company, inclusion is not driven by quotas but by the conviction that diversity strengthens innovation and decision-making.

“These initiatives follow the same logic: building a company that grows alongside its people and actively contributes to economic mobility through employment, training, and financial independence, especially in historically underrepresented sectors,” stated Sierra.

Recognition as a reflection of internal transformation

Tipti’s recent recognitions, including leadership in the PXI Customer Experience Ranking and a 42-position rise in the Merco ranking, are seen as confirmation that its internal efforts are driving measurable external impact.

“These milestones reflect the discipline, coherence, and organizational ethics that guide Tipti’s operations. They are demanding metrics, built on real perceptions from clients, collaborators, and society, validating a long-term transformation process,” said Sierra.

These awards are part of a broader set of distinctions that highlight Tipti’s evolution, both as a business and as a benchmark for customer management in Ecuador and the region.