Colombia Tech Report 2024: $513M Invested as Bogotá Drives Startup Ecosystem
Colombia has 2,126 active startups and US$513M in raised capital, with Bogotá accounting for over 80 % of the total, according to KPMG’s Tech Report 2024.
The Colombia Tech Report 2024, published by KPMG in collaboration with iNNpulsa, Ruta N, and regional chambers of commerce, confirms that Colombia now hosts 2,126 active startups, marking a 24 % increase over the previous year. This figure doubles the number reported in 2022 and positions Colombia as the third-largest startup ecosystem in Latin America by capital raised, with US$513 million across 104 deals.
However, the report highlights a significant geographic and financial concentration:
- Bogotá accounts for over 80 % of all capital raised
- More than 50 % of startups are based in the capital
- Just five startups captured 80 % of all debt financing in the country
Leading Sectors and Resilient Models
While Colombia’s startup landscape is diversifying, three verticals dominate:
- FinTech
- Represents 19 % of all startups
- Captures 50 % of total capital raised
- SaaS / B2B
- Represents 11 % of startups
- Captures 21 % of capital raised
- HealthTech
- Capital raised: 16 %
Other sectors such as EdTech, AgriTech, and MarTech are emerging, though with more limited access to external funding.
Notably, 80 % of startups remain in early stages (pre-seed and seed), and more than half have never received external investment. As a result, bootstrapping—self-financing through founders’ own resources—has become the dominant growth strategy: 57 % of startups rely on it.
Talent, Sustainability, and Regional Vision
The report identifies three key trends shaping Colombia’s tech ecosystem:
- Regional innovation is rising: While Bogotá leads, cities like Medellín, Cali, and Barranquilla are gaining traction as tech hubs.
- Sustainability is becoming strategic: More startups are integrating ESG principles into their business models.
- Quality over quantity: Growth is not just about numbers, but about scalability, sophistication, and regional relevance.
As María Paula Peñaranda, Innovation Manager and leader of KPMG’s Emerging Giants program, explains:
“We’re seeing an ecosystem that’s growing in volume, but more importantly, in quality. New sectors are emerging, and sustainability and technology are becoming central to Colombia’s business future.”
The anatomy of Colombia’s startups in 2025 reveals a vibrant, diverse, and evolving ecosystem. With 2,126 active companies and US$513 million in growth capital, Colombia is positioning itself as a regional innovation hub. Yet challenges remain: democratizing access to funding, expanding talent beyond Bogotá, and scaling resilient models that meet real national needs.
