Canopy Acquires Maxicon to Expand Into Brazil’s Grain Supply Chain Technology Sector

Canopy, the Brazilian company focused on acquiring and developing technology businesses serving enterprise customers, has announced the acquisition of Maxicon Sistemas, a software provider specializing in grain supply chain management and logistics. The deal marks Canopy’s first move into the agribusiness sector and adds a new vertical to its growing portfolio of software companies.

Acquisition Opens the Door to Brazil’s Agribusiness Market

The transaction gives Canopy access to a company whose platforms support a significant portion of Brazil’s grain industry.

Maxicon’s software handles more than US$21.8 billion in transactions annually (converted from more than R$120 billion), processes approximately 35 million tons of grain per year, and supports operations responsible for a volume equivalent to around 10% of Brazil’s soybean production. The company also serves some of the largest players in the sector.

According to Thiago Rocha, Founder and CEO of Canopy, the acquisition aligns with the ongoing digital transformation taking place across Brazilian agribusiness.

“Agribusiness is one of the pillars of Brazil’s economy and continues advancing through digital transformation. For Canopy, entering this market through Maxicon represents an opportunity to build a platform in a strategic segment,” Rocha said.

Maxicon Brings More Than Two Decades of Industry Expertise

Founded in 1999 in Toledo, Paraná, Maxicon has built a customer base across Brazil’s main grain-producing regions and currently serves more than 7,000 users.

To support its operations, the company maintains offices in Toledo (Paraná) and Luís Eduardo Magalhães (Bahia), located in the MATOPIBA agricultural region, while also maintaining a presence in Sorriso (Mato Grosso) through local partners.

Over its 27 years of operation, Maxicon has developed strong relationships with major agribusiness groups and continues to retain customers that have been with the company since its early years.

Growth Plans While Preserving Operational Independence

For Maxicon, the acquisition is expected to accelerate commercial expansion while preserving its culture, leadership team, and operational autonomy.

The company plans to strengthen its position among the leading participants in Brazil’s grain market while continuing to focus on the needs of agribusiness customers.

“Our differentiator has always been a deep understanding of agribusiness clients and the ability to address the unique realities of a country with continental dimensions,” said Anaide Holzbach, CEO of Maxicon. “Now, with Canopy, our goal is to grow while maintaining close relationships with customers and incorporating best market practices to strengthen our business.”

Canopy Continues Its Vertical Software Consolidation Strategy

The Maxicon acquisition follows Canopy’s broader strategy of building and consolidating vertical software companies across different industries.

Since raising US$100 million from Bessemer Venture Partners and Cloud9 Capital in July 2025, the company has accelerated its acquisition program and expanded into new sectors.

Prior to entering agribusiness, Canopy acquired Solus Saúde, a software provider focused on health insurance operators, and Topcon, a technology company serving the concrete and infrastructure industries.

With the addition of Maxicon, Canopy establishes its third operating vertical and begins pursuing opportunities in the agribusiness technology market.

Maxicon Stood Out Among Hundreds of Potential Targets

According to Guilherme Chiaramonti, Co-Founder and Head of M&A at Canopy, Maxicon emerged as a standout company during an extensive market review.

“We analyzed more than 300 vertical software companies in Brazil. Very few combine the characteristics Maxicon offers: strong growth, a mission-critical product, leadership in its segment, and customers that have relied on the platform for decades. When we find that profile, we act with conviction,” Chiaramonti said.

The transaction was advised on behalf of Maxicon by BRS Partners, a firm specialized in financial advisory services for mergers and acquisitions.