CMI Capital highlights AI innovation at HUB 2025
At HUB Inmobiliario 2025, CMI Capital showcased its leadership in smart, sustainable urban development, highlighting how Multi-Proyectos is using AI to transform real estate planning, improve user experience, and promote responsible innovation across Latin America.
During the recent HUB Inmobiliario 2025, held under the theme “Cities of the Future: Macroprojects and Logistics Hubs”, CMI Capital, the business unit of Corporación Multi Inversiones (CMI), reaffirmed its leadership in sustainable and intelligent urban development across the region.
The Role of Artificial Intelligence in Future Cities
In the forum titled “Discussion on the Impact of Artificial Intelligence in the Region”, Enrique Crespo, CEO of CMI Capital, presented the company’s vision on the transformational power of artificial intelligence (AI). According to Crespo, the adoption of AI is already underway at Multi-Proyectos, CMI’s real estate development arm, and is reshaping how cities are imagined and built.
“AI enables us to move from reactive urban environments to intelligent and sustainable ecosystems,” Crespo stated. “From infrastructure design to user experience, technology empowers us to create more human and resilient cities.”
Responsible Use of AI: A Strategic Priority
Crespo also emphasized the need to apply AI ethically and responsibly, pointing to key pillars such as data protection, algorithmic transparency, and digital inclusion. These, he said, must guide the implementation of AI in urban planning and real estate development.
Practical AI Applications by Multi-Proyectos
Multi-Proyectos has already started integrating AI into various internal processes. The company’s current use cases include:
- Predictive models to design real estate products that align more closely with market demand.
- Natural language processing chatbots to enhance customer service and user experience.
- Digital sentiment analysis tools that allow for real-time optimization of commercial campaigns.
- Geospatial analytics to identify high-potential development zones.
A standout example is Vistares Zona 12, a mixed-use development where AI has played a key role in forecasting demand, validating market opportunities, and generating shared value with local communities. This case illustrates how technology can serve a broader vision of sustainable urban development.
Interactive Stand Showcases Innovation
In addition to participating in the forum, Multi-Proyectos hosted an interactive booth where visitors could explore the company’s latest innovations in residential, commercial, and mixed-use projects. These developments incorporate technology, sustainability, and social wellbeing as foundational elements.
Reinforcing Regional Commitment
Through its active presence at HUB Inmobiliario 2025, both CMI Capital and Multi-Proyectos reaffirm their commitment to advancing smarter, more human-centered cities. Their participation highlights an ongoing effort to align real estate development with sustainability goals, ultimately contributing to the broader urban evolution in Guatemala and across Latin America.