Colombian Startup Loto Raises US$1M with Fen Ventures as Lead Investor

Loto, a Colombian FinTech startup, has secured a US$1 million pre-seed investment to accelerate its mission of digitalizing expense management and employee incentives for small and medium-sized enterprises (SMEs). The company is redefining how businesses in Latin America handle financial operations by combining credit and debit cards with integrated accounting software.

A Digital Solution for SMEs

Founded with the goal of simplifying complex financial processes, Loto already serves over 100 clients, including well-known companies such as Amarilo and Creditop. Its platform provides businesses with real-time visibility on spending, fraud prevention, and automated reconciliation, helping SMEs save both time and money.

In addition to expense management, Loto offers Visa-powered corporate incentive cards, giving companies the flexibility to deliver employee benefits beyond traditional merchant networks — an advantage for organizations seeking modern and scalable reward solutions.

Backed by Global Investors

The US$1 million pre-seed round was supported by Fen Ventures, Crestone VC, QAPU Ventures, and Desygn Capital, underscoring investor confidence in Loto’s disruptive approach. This fresh capital will fuel the startup’s growth as it expands its client base and enhances its technology.

The Founders Behind Loto

The company was co-founded by Daniel Camacho and Pedro Ignacio Morales, two entrepreneurs with strong backgrounds in finance and technology.

• Daniel Camacho brings extensive experience in financial operations and strategy, with a focus on helping SMEs gain better access to digital tools that improve efficiency.
• Pedro Ignacio Morales complements the leadership team with expertise in technology and product development, driving Loto’s mission to build scalable and user-friendly financial solutions.

Together, Camacho and Morales are leading Loto with a clear vision: to modernize the way SMEs manage expenses and empower businesses with tools that allow them to focus on growth rather than administrative complexity.

Roadmap: Scaling in Colombia and Beyond

Looking ahead, Loto plans to close 2025 with 500 SME clients in Colombia. Once it consolidates its position in the local market, the startup intends to expand to a second Latin American country in 2026, strengthening its regional footprint in the FinTech space.

By combining technology, financial expertise, and a client-centered approach, Loto is positioning itself as a key player in the digital transformation of SMEs across Latin America.