Draiven Raises US$600,000 and Acquires Rabt Automation to Accelerate AI Expansion

Draiven, an artificial intelligence startup focused on transforming corporate data into actionable business insights, has entered a new phase of expansion after securing approximately US$600,000 in funding and completing the acquisition of software automation company Rabt Automation. The company expects these strategic moves to strengthen its market position and support its goal of surpassing a US$100 million valuation within the next three years.

The investment was led by Asterismus Capital, a U.S.-based international fund, and represents Draiven’s first institutional funding round following its initial angel investment.

New Funding to Accelerate Growth in Fintech and Payments

The newly raised capital will primarily support Draiven’s commercial expansion efforts as the company seeks to establish itself as a strategic partner for fintechs and payment companies, a segment identified as a priority for its next stage of growth.

According to Carlos Schmiedel, CEO and co-founder of Draiven, the investment will also support the company’s international expansion strategy.

“This approximately US$600,000 investment represents an important milestone for Draiven. Beyond accelerating our commercial efforts, it strengthens our expansion into strategic markets, especially fintechs and payment companies, while supporting our international operations from the United States and Europe, which are key regions for our next growth cycle,” said Schmiedel.

The company believes these initiatives will help expand its market presence while reinforcing its portfolio of AI solutions focused on operational efficiency and real-time decision-making.

Acquisition Expands Capabilities Beyond Data Analysis

As part of its growth strategy, Draiven announced the acquisition of Rabt Automation, a company specialized in software development and low-code automation solutions.

The integration enables Draiven to move beyond data diagnostics and analytics by incorporating workflow automation capabilities into its offering. Through Rabt’s technology, organizations will be able to implement automated processes with minimal coding requirements, particularly in sales-related operations.

This addition allows Draiven to bridge the gap between identifying opportunities through artificial intelligence and executing actions directly within business operations.

“The acquisition is a direct response to our customers’ demand for greater agility and autonomy. Bringing together Draiven’s data intelligence with the simplicity of low-code technology allows us to deliver high-impact automated processes with rapid implementation,” Schmiedel explained.

Combining Artificial Intelligence with Operational Execution

The acquisition reflects a broader market trend in which AI-powered initiatives are increasingly being used to improve business performance.

According to the company, AI-driven campaigns can generate returns on investment between 10% and 25% higher than traditional approaches, highlighting the growing value of data-based decision-making and automation.

With Rabt's technology now integrated into its portfolio, Draiven aims to offer a more complete digital transformation solution by combining advanced analytics, intelligent workflows and process automation.

New Structure Focuses on Measurable Business Results

Following the acquisition, Rabt founder Fábio Bussacarini has joined Draiven as Director of AI Projects. He believes the integration will make advanced technology more accessible while delivering practical results for companies.

“Together, we can transform technological complexity into intuitive tools that generate real results for marketing and sales,” said Bussacarini.

One of the key components of Draiven’s new structure is the role of the AI Tech Lead, a specialist responsible for identifying business challenges and directing AI applications toward areas with the greatest potential financial impact.

According to Bussacarini, the main challenge organizations face today is not access to technology, but ensuring that technology produces tangible business outcomes.

“The biggest challenge for companies today is not accessing technology but turning it into concrete results. An MIT report shows that 95% of AI initiatives fail to generate significant financial impact. This reinforces the importance of a structured approach that reduces the time between diagnosis and execution and ensures technology delivers meaningful results for operations,” he said.

With fresh capital, a strengthened product portfolio and expanded automation capabilities, Draiven is positioning itself to deepen its presence in fintech, payments and international markets while helping companies turn artificial intelligence into measurable business value.