Guatemala

HTEC Strengthens LatAm Presence Through Cognits Acquisition

HTEC reinforces its global expansion by acquiring Cognits, establishing Guatemala as a strategic hub for high-impact tech projects. The move integrates local talent into international software, AI, and UX initiatives.

Latam Republic

09 Sep 2025 — 1 min read

Aleksandar Cabrilo

The international firm HTEC has reinforced its global expansion by acquiring Cognits, a company based in Austin, Texas, with an operational center in Guatemala. This move marks HTEC’s official entry into Latin America, positioning the country as a strategic hub for high-impact technology projects.

Leveraging Talent for Global Projects

Through this partnership, HTEC aims to harness Guatemalan talent and integrate it into international projects in software development, user experience, artificial intelligence, and strategic design. Aleksandar Cabrilo, CEO of HTEC, highlighted:

"Expanding in LATAM is a strategic step to further strengthen our global presence and offer delivery capabilities in the same time zone to our clients in the U.S."

Trevor Kale, CEO of Cognits, added:

"Joining forces with HTEC allows us to access more innovative projects and accelerate our growth while maintaining values such as reliability, teamwork, and a growth mindset."

Guatemala at the Forefront of Regional Tech Development

HTEC’s arrival represents a major opportunity for the growth of Guatemala’s tech ecosystem. Beyond generating new job opportunities, the integration promotes specialized training and positions the country as a key player in technological innovation across Latin America. This move underscores Guatemala’s potential as a talent hub capable of contributing to large-scale global initiatives.

Driving Innovation and Professional Growth

The acquisition will allow the Guatemalan team to participate in high-level digital transformation projects, solidifying HTEC and Cognits’ position as leaders in efficient and creative digital solutions. The strategy combines HTEC’s international experience with Cognits’ local expertise, creating opportunities for professional development and technological advancement in the region.

Colombian Startup Loto Raises US$1M with Fen Ventures as Lead Investor

Colombian FinTech Loto raises US$1M pre-seed led by Fen Ventures to digitalize SME expense management and expand across Latin America.

Launching Startups in Weeks: LATAM’s AI and No-Code Revolution

Today, thanks to artificial intelligence (AI) and no-code development tools, that timeline has been cut dramatically. According to Forrester Research, AI-driven platforms can reduce development time by up to 70%, opening a new chapter for entrepreneurs in Latin America.

Mexico and Brazil Lead Nvidia’s AI Expansion in LatAm

Nvidia is placing Latin America at the center of its AI expansion strategy, with Brazil and Mexico emerging as key hubs for data centers and talent development.

Top 5 Latin American Countries Leading in B2B Startups

Latin American B2B startups face a unique challenge: while most of the region’s entrepreneurial energy is concentrated on consumer-focused businesses such as restaurants, retail, and tourism, the real test lies in scaling ventures that provide business services.