Juan Jacobo Rodríguez: Leading Conecta Toward Innovation and Sustainable Energy

Juan Jacobo Rodríguez, CEO and General Manager of Conecta, has spent over 20 years shaping the energy sector. Since taking charge in January 2025, he has driven initiatives that modernize energy transmission and distribution in Guatemala, positioning them as models of innovation, reliability, and sustainability. His work strengthens the national electric grid while supporting economic and social growth in local communities.

Rodríguez’s leadership combines strategic vision, operational efficiency, and a commitment to a fair energy transition.

Career Highlights

Rodríguez has held several high-profile roles across Latin America, including Director of Energy Transmission Planning at Enlaza GEB and Manager of Planning and New Business at the group’s transmission subsidiary. He has served on the Boards of Directors of Conecta in Guatemala and Argo in Brazil, and contributed to CIDET’s board in Colombia, promoting technological innovation in the sector.

This international experience has shaped him into a regional leader capable of guiding complex, high-impact projects while applying strong corporate governance practices.

Education and Leadership Approach

Rodríguez earned an MBA from Universidad Pontificia Bolivariana and specialized in Project Management. He also studied energy efficiency and conservation through the Japan International Cooperation Agency (JICA). Fluent in English and Portuguese, he can navigate regional and global partnerships with ease.

Known for his approachable and human-centered leadership style, Rodríguez views energy as a driver of development. At Conecta, this philosophy is evident in projects that strengthen infrastructure, promote social equity, and foster sustainable progress across Guatemala.

Innovation and Sustainability in Action

Under Rodríguez’s leadership, Conecta has achieved several major milestones:

• Transmission Expansion Plan (PET): Over 95% completed, securing nationwide electricity access.
• $200+ million project portfolio: Strengthening energy transport reliability.
• Regional recognition for digital innovation: Second place in the 2025 CIER Digitalization Award for automation tools that improve reporting accuracy.
• Enhanced corporate reputation: Achieved through transparent management and sustainable practices.

These accomplishments show how technical efficiency can be combined with digital innovation and social impact. Energy transmission is leveraged as a tool to reduce regional disparities and support healthier living conditions by decreasing the reliance on firewood in rural areas.

Juan Jacobo Rodríguez’s leadership demonstrates that innovation, sustainability, and strategic thinking are critical to transforming energy transmission into a catalyst for progress. His work integrates economic development with positive social outcomes, reinforcing Conecta as a trusted and forward-looking leader in Guatemala’s energy sector.