Mariane Siqueira Joins ALAS to Lead Marketing and Strategic Partnerships Across Latin America
ALAS has appointed Mariane Siqueira as its new Director of Marketing & Partnerships, reinforcing its expansion strategy and strengthening relationships across Latin America's innovation ecosystem.
Mariane Siqueira has been named the new Director of Marketing & Partnerships at ALAS, the Latin American Startup Alliance. In her new role, she will lead the organization’s positioning strategies, institutional relations, and partnership development initiatives throughout Latin America, supporting ALAS’ continued growth across the region.
The appointment comes as ALAS expands its network and strengthens its presence among startups, investors, corporations, governments, and ecosystem partners operating across Latin America and the Caribbean.
Strengthening ALAS’ Presence Across the Region
With a professional background that includes communications, branding, innovation ecosystem engagement, and strategic relationship development, Siqueira joins ALAS with the objective of reinforcing the organization’s connections throughout the region.
Her responsibilities will include coordinating marketing initiatives, institutional communications, international activations, and strategic partner engagement. According to ALAS, the goal is to create stronger alignment across the organization’s projects and initiatives while enhancing collaboration with key stakeholders.
Commenting on her appointment, Siqueira highlighted the importance of building meaningful connections within the innovation ecosystem.
“My journey has always been about transforming connections into real growth opportunities. I believe strong ecosystems are built through strategic relationships, collaboration, and long-term vision. I join ALAS with the goal of strengthening alliances, expanding bridges between Latin American ecosystems, and generating even more value for startups, investors, and partners who are shaping the future of innovation in the region.”
A New Phase of Institutional Development
According to Junior Rodrigues, President of ALAS, the addition of Siqueira reflects the organization’s efforts to further strengthen its institutional presence during a period of regional expansion.
“We are experiencing a very important moment of expansion for ALAS across Latin America, and we needed a leadership profile capable of connecting strategy, communication, and partner relations. Mariane’s arrival adds tremendous value to our institutional development, and we will now have even stronger centralization of all marketing and partnership fronts alongside our allies, sponsors, and ecosystem partners. I am certain she will play a fundamental role in the next phase of ALAS.”
Rodrigues noted that the new leadership structure will help consolidate marketing and partnership efforts while supporting the organization’s broader growth objectives.
Supporting ALAS’ Expansion Across More Than 30 Countries
The appointment of Mariane Siqueira comes at a time of significant expansion for ALAS. The organization currently connects startups, investors, ecosystem leaders, and innovation communities from more than 30 countries across Latin America and the Caribbean.
Over the coming months, Siqueira will participate directly in international positioning strategies, institutional activations, and initiatives aimed at strengthening relationships with global partners. She will also focus on developing new opportunities for members of the Latin American innovation ecosystem.
As ALAS continues to expand its regional footprint, the organization expects the new leadership role to contribute to deeper collaboration and stronger connections among the stakeholders driving innovation across Latin America.
