Nubank Announces US$2.5 Billion Investment Plan in Mexico to Strengthen Technology

Nubank has announced a major long-term commitment to the Mexican market. The Brazilian-born financial technology giant will invest US$2.5 billion in Mexico over the next five years, aiming to strengthen its technological infrastructure and expand its range of financial services in the country.

A Long-Term Bet on Mexico’s Digital Financial Inclusion

According to Armando Herrera, CEO of Nu Mexico, the announced investment represents nearly double what the company has invested in Mexico over the past six years.

“There is still a lot to be done. Around 60% of the population does not yet have access to digital financial services, and we know these services transform lives, transform countries, and are part of the mission we are committed to,” Herrera said.

The executive emphasized that the investment is designed to consolidate Nu’s presence and accelerate its growth in a market with strong unmet demand for digital financial solutions.

Technology as the Core Focus of the Investment

During a press conference, Herrera explained that most of the resources will be allocated to technology, with a focus on improving and adapting the platform to better serve Mexican consumers.

“We want to develop new mechanisms and continue adapting the platform to the consumer,” he added.

Currently, Nu serves more than 13.1 million customers in Mexico and has become one of the country’s largest players in the credit card segment.

Regulatory Process to Become a Bank in Mexico

Nu currently operates in Mexico as a Popular Financial Society (Sofipo) and is in the process of obtaining authorization from the National Banking and Securities Commission (CNBV) to operate as a bank.

Herrera noted that the regulatory process is progressing as expected, with the company maintaining the outlook that banking operations could begin in 2026.

“It is a very meticulous process, which requires robust services from all parties. Ultimately, this contributes to the stability of the banking system, and that is why it takes time,” he explained.

Market Outlook and Competitive Environment

Despite concerns about Mexico’s macroeconomic outlook toward 2026, Nu sees the current environment as an opportunity. Herrera pointed to strong demand for financial products and increasing competition as factors that reinforce the company’s long-term strategy.

“We focus on the long term. Experience has shown us that it is possible to transform mechanisms, habits, and even entire countries. That is what we are betting on in Mexico, and it requires investment in technology and human capital,” he said.

Financial Performance Supports Expansion Strategy

Nu’s expansion plans are supported by solid financial results. By the end of the third quarter of 2025, the company reported US$783 million in profits, representing 39% year-over-year growth.

According to its financial report, from January to September 2025, Nu recorded cumulative profits of 1.976 billion pesos, reinforcing its position as one of the most profitable fintech players in the region.