Pragma Secures US$4 Million AWS Agreement to Accelerate Expansion Across the Americas
Pragma secures a US$4 million strategic agreement with AWS to accelerate AI development, modernize clients, and expand across the Americas.
Pragma, a Colombian technology company, has signed a US$4 million strategic collaboration agreement with Amazon Web Services (AWS) to accelerate product development, modernize client technology, and expand its commercial presence across the Americas. The funding will be deployed over three years as the company seeks to turn international expansion into a key growth driver.
Founded in 1996, Pragma has nearly three decades of experience delivering technology solutions to large enterprises. The agreement coincides with its recognition as an AWS Premier Tier Partner, the highest category within the cloud provider’s global partner network.
How Pragma Will Allocate the US$4 Million AWS Agreement
According to Marcos Vélez, Pragma’s CEO, the agreement is designed to accelerate the company’s digital transformation across Latin America and support the development of solutions that create value for organizations and end users.
In an interview with Portafolio, Vélez outlined four areas that will receive the funding over the next three years:
- 30% for product development: Strengthening innovation and technical capabilities.
- 30% for client modernization: Providing funds to accelerate the technological modernization of companies in Pragma’s markets.
- 30% for sales and international expansion: Supporting commercial growth and entry into new markets.
- 10% for marketing and positioning: Developing strategies to strengthen the company’s market presence.
The allocation shows that the agreement extends beyond technology development. While 60% of the resources will support product capabilities and client modernization, the remaining 40% will focus on commercial expansion and market positioning.
Pragma expects its upgraded AWS partner status to provide access to resources and programs that were previously unavailable to the company. These include funding for proof-of-concept projects, artificial intelligence assessments, and programs designed to accelerate cloud migrations.
For clients, the company expects the partnership to help reduce the time required to develop and deploy projects while improving access to resources for testing solutions and modernizing technology infrastructure.
Why Pragma Earned AWS Premier Tier Partner Status
Pragma’s new partner designation reflects its performance within the AWS ecosystem, including revenue generation, technical expertise, and the implementation of audited projects.
Between August 2025 and July 2026, the company generated US$18.8 million in revenue for AWS, representing year-over-year growth of 458%.
Its technical capabilities include more than 300 professionals certified in AWS technologies, among them two AWS Ambassadors in Latin America. The company also has 28 success cases audited by AWS involving real-world deployments and has achieved seven competencies within the AWS ecosystem.
According to Pragma, only 13 of the approximately 15,000 AWS partners in Latin America currently hold Premier Tier status, representing less than 1% of the regional network.
Vélez emphasized that the agreement was the result of a sustained strategic relationship rather than an isolated commercial opportunity. The company sees the partnership as a way to strengthen its ability to develop solutions, support enterprise modernization, and compete in additional markets.
Pragma primarily serves large companies in the financial services and retail sectors. Its capabilities include artificial intelligence, digital platform development, cloud computing, systems integration, and data analytics.
The company has approximately 1,200 employees and operates across eight Latin American countries: Colombia, Mexico, Panama, the Dominican Republic, Guatemala, Costa Rica, Peru, and El Salvador. It also has operations in the United States.
Artificial Intelligence Becomes a Core Part of Pragma’s Strategy
Artificial intelligence is another central component of Pragma’s next stage of development. Vélez told Portafolio that the company is building its own multi-agent operating system, designed to combine the expertise of its approximately 1,200 employees with a network of intelligent assets.
The initiative reflects changing expectations among enterprise clients, particularly banks and retailers. Rather than simply purchasing technology, these organizations increasingly want solutions that deliver measurable business outcomes.
According to Vélez, companies in these sectors face challenges involving fragmented operations, platform scalability, and the digitalization of customer channels. There is also growing demand for tools that can convert users into revenue and facilitate the movement of money quickly, securely, and profitably.
Pragma sees AI as an enabler for addressing these challenges with greater speed and precision. Its strategy is therefore focused not only on developing technological capabilities but also on helping clients achieve tangible results through their implementation.
The company’s multi-agent system is intended to connect its existing knowledge and expertise with intelligent tools, supporting the development and delivery of solutions as customer needs evolve.
Pragma Seeks to Reduce Its Dependence on the Colombian Market
International expansion is one of the company's main priorities as it looks to translate its technological capabilities into sustained growth beyond its home market.
Currently, Colombia accounts for 70% of Pragma’s business, while international operations represent the remaining 30%. The company closed 2025 with US$53 million in revenue and expects to reach US$60 million in 2026.
To achieve this target, Pragma plans to strengthen its presence in Central America and the Caribbean, as well as in Mexico and the United States. It is also evaluating a potential entry into Venezuela and intends to develop Peru as one of its main technology talent hubs.
In Peru, the company plans to hire more than 200 technology professionals during 2026. This would increase its local workforce from approximately 70 employees to around 300.
The expansion strategy is intended to increase the contribution of international markets to the business over the coming years, reducing its dependence on Colombia and strengthening its position across the Americas.
Vélez described Pragma as a multinational company operating in eight countries across the Americas, with the ambition of becoming a global company capable of competing at scale throughout the region by 2030.
Technology Talent Remains a Key Challenge for Expansion
As Pragma expands its operations, access to specialized talent remains one of the main challenges facing the company and the broader Latin American technology industry.
For Pragma, the challenge involves more than increasing headcount. It also requires professionals to develop skills at a pace that matches the evolution of technologies such as artificial intelligence.
The company believes academic training needs to narrow the gap between the skills demanded by the technology industry and the competencies professionals bring when they enter the workforce.
Its planned recruitment in Peru forms part of this broader effort to strengthen its talent base and support its international operations. Building teams with the necessary technical expertise will be important as the company expands its AI capabilities and serves clients across different markets.
Pragma Sets Its Sights on Sevenfold Growth by 2030
Pragma’s US$4 million strategic agreement with AWS combines investment in product development, client modernization, AI capabilities, and international expansion.
The company’s immediate objective is to reach US$60 million in revenue during 2026 while strengthening its operations outside Colombia. Its longer-term ambition is to multiply the value of its business by seven by 2030.
To reach that goal, Pragma plans to expand its geographic footprint, develop its multi-agent AI operating system, strengthen its specialized workforce, and leverage the resources available through its AWS partnership.
The company ultimately aims to establish itself by 2030 as a technology transformation partner for large organizations across the Americas, competing at a regional scale while delivering measurable business outcomes for its clients.
