World expands in Latin America with Flagship Center in Bogotá
World, a global network built to confirm human identity in the digital space, has opened its largest flagship center worldwide in Bogotá.
World, a global network built to confirm human identity in the digital space, has opened its largest flagship center worldwide in Bogotá. The launch comes at a time when online fraud and the rapid adoption of generative AI are raising growing concerns about the ability to distinguish humans from machines.
Bogotá Hosts World’s Largest Flagship Space
The new center, located in the San Patricio neighborhood of Colombia’s capital, spans over 500 square meters. It offers in-person verifications using the Orb, a device that confirms a person’s uniqueness and generates an anonymous digital credential known as World ID.
According to the company, nearly two million Colombians have already registered with World, positioning the country among the top adopters of the technology.
Colombia’s Role in the Digital Identity Movement
“Colombia is a rising technological powerhouse in Latin America,” said Carlos Ángel, General Manager for the Andean Region at Tools for Humanity, one of the companies behind World. “This space is more than just a place to verify your World ID; it is a hub for conversation and innovation.”
The opening comes as the rise of bots and AI-driven systems makes it increasingly difficult to differentiate human users from automated accounts. A survey by Cifras y Conceptos for Tools for Humanity revealed that 71% of Colombians fear bots will fuel fraud and misinformation, while 62% have either been victims of digital fraud or know someone who has.
Expanding Integration With Global Platforms
World’s verification solution is already being integrated into services such as Tinder, Razer, Visa, and ticketing platforms where bots often dominate sales. On a global scale, the network claims to have more than 26 million users across 160 countries.
The initiative was conceived by Sam Altman, Alex Blania, and Max Novendstern as an open protocol to provide people with secure digital identities in the era of AI. Altman, best known as the CEO and co-founder of OpenAI, has positioned World as a network that allows individuals to participate confidently in the digital economy while protecting biometric privacy.
The project is driven by Tools for Humanity, a San Francisco–based technology company that developed both the network and the World app. However, the foundation managing the protocol operates independently.
