Dondo Launches AI E-commerce Platform in Colombia Backed by Global Investors

Dondo, the Medellín-born artificial intelligence platform focused on automating and optimizing e-commerce catalogs, has officially launched in Colombia after establishing operations in the United States and the United Kingdom.

Backed by internationally recognized investors and supported by nearly US$5 million in funding, the company is bringing its globally validated technology back to its home market.

Dondo returns to Colombia with international backing

The company enters the Colombian market after building traction abroad and securing support from a group of high-profile technology investors. Among them are Jerry Yang, founder of Yahoo!; Geoff Yang, founder of Redpoint Ventures; Brad Garlinghouse, CEO of Ripple; Ryan Smith, founder of Qualtrics and owner of the NBA's Utah Jazz; as well as several investment funds, former Microsoft executives, and two former GoDaddy CEOs.

According to Dondo, the funding round, which totaled nearly US$5 million, has enabled the company to refine its platform before officially launching in Colombia.

"Colombia is much more than our country of origin. It is our primary technical talent hub, our operational base for Latin American expansion, and the market where we validate success stories before replicating them internationally," the company stated.

AI platform automates e-commerce catalog management

Dondo operates as an AI-powered "autopilot" for digital catalogs, helping brands optimize product listings across multiple e-commerce platforms and marketplaces.

The platform automatically improves product titles, descriptions, images, metadata, SEO, brand consistency, and marketplace compliance. It also translates content, adapts it for local markets, and prepares listings for publication across multiple sales channels.

Its integrations include Shopify, Amazon, MercadoLibre, TiendaNube, WooCommerce, VTEX, Square, Instagram, Facebook, and regional retailers and marketplaces such as Elektra, Chedraui, Gandhi, Carrefour, Americanas, Dafiti, and Grupo Éxito.

More than 7.8 million hours of work automated

Since its launch, Dondo reports that its platform has automated more than 7.8 million hours of work, generating estimated savings of over US$231 million based on the volume of tasks completed through the platform.

The company also shared several operational milestones:

• More than 303,000 e-commerce listings optimized.
• More than 1.2 million brands analyzed using artificial intelligence.
• Product audits covering seven dimensions, including SEO, AEO, completeness, images, brand identity, marketplace compliance, and pricing.

Mario Hernández becomes one of Dondo's first Colombian success stories

Luxury leather goods brand Mario Hernández is among the first Colombian companies to adopt Dondo's platform.

Managing a catalog of approximately 2,000 products, the company uses the AI solution to optimize its digital presence and strengthen operations across marketplaces such as Amazon and MercadoLibre.

According to Dondo, the implementation focused exclusively on product optimization rather than website performance, resulting in improvements in SEO, richer product descriptions, and higher-quality catalog content.

The company also reported that Mario Hernández improved its category diagnostic score from 60% to 85% while reducing operational workloads by approximately five hours per week. Before implementing Dondo, product optimization relied on an external agency with production cycles that could take several months.

Another example highlighted by the company involves a British pet fashion brand that generated 2,500 AI-created product images with professional quality in a single day, replacing a process that traditionally required weeks of photography work.

Multi-agent AI architecture built specifically for e-commerce

Dondo's technology combines proprietary AI models trained on e-commerce data with large language models, computer vision, and image generation capabilities.

Each AI agent specializes in a different task, including SEO, image generation, translation, marketplace compliance, and cultural localization, and works collaboratively to produce optimized product listings from end to end.

The company says its platform differs from traditional SEO or feed management tools by offering certified connectors with marketplace-specific rules and a continuous feedback loop that learns from the real-world performance of each listing.

From marketplace to global AI platform

Dondo originally operated as Dondo Trueques, a marketplace that reached more than one million active users.

While running the platform, the team identified a recurring issue: users frequently uploaded products with poor-quality photos and incomplete descriptions. The internal AI tools developed to improve those listings revealed a larger market opportunity than the marketplace itself.

In April 2025, co-founder and CEO Parker Irving and his team decided to discontinue the marketplace and rebuild the company as an AI platform dedicated to e-commerce while retaining the brand, team, and existing investors.

Today, Dondo serves customers across the United States, the United Kingdom, and Latin America.

Dondo aims to become the AI operating system for global e-commerce

Looking ahead, Dondo plans to become the artificial intelligence layer behind online product catalogs by automating marketing, photography, copywriting, product information management (PIM), and SEO processes that are traditionally handled manually.

Its roadmap includes autonomous AI agents capable of managing catalogs continuously without human intervention, expanded integrations with regional and global marketplaces, and AI-generated product videos.

The formal launch in Colombia marks the return of a startup that first validated its technology in international markets before bringing that experience back to its home country, where Medellín continues to serve as the company's core technical hub and operational center for Latin America.