Groner secures 4Equity investment, scaling the solar energy sector

Groner CRM, a Curitiba-based startup that offers a specialized customer relationship management system for the solar energy market, has raised an investment from 4Equity, a growth-stage investment firm focused on scaling startups through media exposure.

A founder with deep domain expertise

Founded in Curitiba in early 2024 by Beatriz Macchi, Groner’s CEO, the company was born from her experience in marketing within the renewable energy sector and her insight into the operational pain points faced by solar integrators. Her leadership shaped Groner as both a software and business-intelligence solution geared for solar companies.

First early-stage investment by 4Equity

Although the amount was not disclosed, Neofeed reports that the deal was in the double-digit million reais range. This marks a strategic milestone for 4Equity, it’s the firm’s first investment without media equity as part of the deal and also its first early-stage startup addition to the portfolio.

Founded in 2024, Groner CRM already serves clients such as SunBest, Resolve, Azzon, Solar365, Alva, and WEG. The platform integrates all operational areas, from sales to administration, into a customizable workflow designed specifically for solar companies.

A fully integrated platform for solar companies

Groner’s solution centralizes business communication via WhatsApp, allowing teams to share conversation histories and automate customer interactions. It also includes Groner GPT, a virtual assistant that simulates human-like conversations, automatically engages leads, and generates proposals.

Additional features include customizable dashboards with visual sales funnels and performance tracking across teams. To date, Groner CRM has more than 5,000 active users and over R$2 billion in closed sales through its platform.

New growth plans with 4Equity support

With the funding, the company aims to accelerate its growth and co-develop new business lines with banks to provide credit access for solar integrators. Meanwhile, 4Equity will assist Groner in crafting its marketing strategy.

Founded in 2022, 4Equity was launched by Felipe Hatab (CEO), Renato Mendes (CIO), Eduardo Loureiro, and David Halaban. The firm is supported by strategic partners including FSB Holding, M&P Group, and a board of eight C-level executives.

Notable names on the board include Patrick Sigrist (iFood, Nomad), Mario Mello (former PayPal CEO), and Flávio Dias (former CEO of Walmart, Via Varejo, and Banco Original). 4Equity currently manages an authorized FIP (Private Equity Investment Fund) with R$500 million in capital.