Inbest: cybersecurity and the invisible challenge of when an image becomes a risk

Every minute, thousands of photos circulate across social media, corporate platforms, and messaging apps. A visible ID badge in the background, a casual video, or a photo from a corporate event can open the door to data theft. Traditional firewalls and awareness trainings are no longer enough to keep companies safe.

The New Era of Cyber Threats

For Luis Cosio, Co-Founder of iNBest, AI has fundamentally redefined the nature of cyberattacks.

“Cybercriminals are now using deepfakes, public data, and automation to break through traditional systems in minutes. But the same technology that creates these threats can also become our most powerful defense,” Cosio explains.

A Growing Global Threat

According to INTERPOL, ransomware attacks have surged 70% worldwide over the past year. Artificial intelligence can analyze photos containing sensitive information, extract data, and replicate identities at unprecedented speed, a reminder that businesses must adopt innovative defense systems to stay ahead.

Conventional tools simply can’t keep up with increasingly sophisticated threats. In this context, AI-driven cybersecurity provides three critical advantages for organizations strengthening their risk management strategies:

1. Real-Time Detection: AI can analyze millions of transactions per second, identifying anomalies before they turn into breaches.
2. Continuous Learning: Systems evolve with each threat, automatically improving their defenses.
3. Advanced Authentication: Through behavioral biometrics, AI verifies identities and detects unusual activity patterns with precision.

AI as a Strategic Ally

During his participation at AI Fest, organized by Batech.ai, Startuplinks, and the Escuela Bancaria y Comercial (EBC) as part of Mexico Tech Week, Cosio emphasized the importance of integrating specialized AI-based mechanisms at a structural level.

The event, supported by partners including Perkins, HubSpot, Cuantico VP, Tienda Red, deRecruiters, Apolo 25, NU4, Delfi AI, ADN, Brücke, and Fleet, became a key space to discuss how startups can innovate in their digital protection strategies.

“Organizations that wait to be attacked have already lost the battle, or are close to it. AI-based cybersecurity is not a future advantage, it’s a present-day obligation. The real challenge is closing the adoption gap before it’s too late,” concludes Cosio.

Building the Future of Secure Innovation

As cyber risks evolve, iNBest continues to lead the conversation on how artificial intelligence can safeguard the innovation economy. By bridging cutting-edge AI with practical business applications, the company helps organizations turn digital security into a source of resilience, trust, and long-term competitiveness.