Loopia Raises Up to US$1.6 Million Seed Round to Scale AI Agents for E-commerce

Loopia has secured approximately US$1.2 million in seed funding, with the round expected to reach US$1.6 million if growth milestones are achieved. The investment will support the Brazilian startup's expansion as it scales its generative AI platform designed for e-commerce and marketplace operations.

Seed round brings new strategic investor

The funding round was led by Parceiro Ventures, which joined Loopia's cap table for the first time as a strategic investor and committed up to an additional US$365,000 (approximately R$2 million) if predefined growth targets are met.

Existing investors Quartzo, Funses I, the Sovereign Fund of the State of Espírito Santo, ACE Founders, and BVC Latam also participated in the round. All of them had previously invested in Loopia's US$670,000 pre-seed round completed in February 2025.

Founded in 2024 by CEO Tiago Vailati and CTO Anderson Fantini, Loopia is entering its second year of operations after reporting 25-fold growth during 2025. The company is now focused on scaling its commercial operations, expanding its enterprise customer base, and increasing the number of digital channels supported by its AI agents.

Experienced founders drive the company's expansion

Loopia marks Tiago Vailati's second startup. At the age of 25, he founded Hiper, a software company focused on management solutions for small retailers.

The business was acquired by Linx (Stone) in 2019 for approximately US$9.1 million, and Vailati remained in charge of the operation until 2022.

To launch Loopia, he partnered with Anderson Fantini, who brings 15 years of experience in the technology sector and has led more than 100 software development projects across multiple industries.

AI agents operate across the entire customer journey

Loopia's platform centralizes customer service, marketing, and operational activities from multiple digital sales channels into a single ecosystem.

Its AI agents operate across platforms including WhatsApp, Mercado Livre, TikTok Shop, Amazon, Shopee, Magalu, Kabum, Casas Bahia, MadeiraMadeira, and e-commerce platforms such as Shopify.

According to the company, the AI agents respond to customer inquiries in less than 30 seconds, 24 hours a day, supporting every stage of the customer journey—from pre-sales and customer support to shipment tracking and cart recovery.

Funding will accelerate product development and channel expansion

According to CEO Tiago Vailati, the newly raised capital will be allocated to product development, expanding the company's ecosystem of supported sales channels, and growing its overall operation.

The startup's objective is to increase its business by at least five times over the next 18 months.

"We have been building AI agents that work where e-commerce actually happens. We started by supporting the major marketplaces, and now we are expanding into direct e-commerce stores and niche marketplaces," Vailati said.

Native generative AI architecture sets Loopia apart

For Parceiro Ventures, one of Loopia's key differentiators lies in its technology architecture.

Rather than adding artificial intelligence on top of existing automation software, the platform was designed from the ground up using generative AI.

"With AI, automation is no longer just about automatic responses—it involves context, prioritization, and the execution of operational workflows. Loopia was built natively with generative AI, not as automation with an AI layer added afterward, and customers have confirmed that it works in practice," said Diane Zehil, Vice President of Parceiro Ventures.

In addition to the new funding, Loopia has participated in the WhatsApp AI Startups Hub, an acceleration program led by Meta and WhatsApp, since 2025, further supporting the company's growth strategy in AI-powered commerce.