Mexico and Brazil Lead Nvidia’s AI Expansion in LatAm

Nvidia is placing Latin America at the center of its AI expansion strategy, with Brazil and Mexico emerging as key hubs for data centers and talent development. Marcio Aguiar, Nvidia’s regional director, shared insights with Bloomberg Línea on plans to boost investments, training, and infrastructure in the region, emphasizing the potential for both countries to become strategic AI hubs.

Nvidia’s Latin America Strategy

During a week marked by Nvidia’s strong Q2 fiscal results, $46.7 billion in revenue, a 56% year-over-year increase, and projected $54 billion for Q3, the company reaffirmed its commitment to Latin America.

“Brazil and Mexico are going to be the protagonists in AI data centers,” said Aguiar.

While Brazil remains the largest market, Mexico is positioning itself for significant data center investments, highlighting both nations’ potential to lead the regional AI transformation.

Mexico’s AI Ambitions

Mexico has gained strategic importance for Nvidia, with initiatives to accelerate AI adoption in both public and private sectors. Aguiar revealed that an official announcement will take place on November 11-12, detailing a collaborative program between the government and Nvidia to invest in data centers, infrastructure, and talent development.

“This program requires Nvidia to provide more training for Mexican engineers, while the government will establish infrastructure to apply this knowledge,” explained Aguiar.

He added that Nvidia’s approach mirrors similar programs implemented in other countries, providing expertise to strengthen local engineering and scientific talent.

Building Data Centers and Corporate Partnerships

The project includes installing data centers to meet computational demand, expected to be operational in the second half of 2026. Aguiar emphasized that initial facilities are likely to feature 100% Nvidia technology, although there is no exclusive contract. Major Mexican corporations have also expressed interest in participating.

“Leading companies already use various AI technologies but are eager to engage with this plan,” he said.

Latin America’s Growth Potential

Currently, Latin America represents less than 5% of Nvidia’s global revenue. Aguiar believes this will increase due to hyperscaler migration to the region and abundant clean energy. Brazil and Mexico lead the digital transformation in Latin America, with programs like Brazil’s AI Plan offering fiscal incentives for tech infrastructure and Mexican cities like Monterrey emerging as industrial hubs close to the U.S.

Other countries, including Argentina, Uruguay, El Salvador, Costa Rica, and the Dominican Republic, are also mobilizing to gain data sovereignty and strengthen AI capabilities. Aguiar highlighted that the primary challenge remains the shortage of AI talent, which is critical for sustaining investments and innovation.

Navigating Geopolitical Challenges

Nvidia’s access to China remains limited due to U.S. export restrictions. Although partial approvals for chip exports exist, sales of H20 GPUs have not yet materialized.

Despite this, Aguiar is optimistic about potential revenue of up to $5 billion if licenses are granted. He views alternatives like the Chinese startup DeepSeek as validation of Nvidia’s model, as such innovations democratize AI access.

A Region Awakening to AI

Aguiar stressed that Latin America is in an early yet critical stage of AI adoption.

“There is no ceiling; this is just the beginning. Since the rise of OpenAI in 2022, the pace has accelerated. We are awakening,” he concluded.

With strategic investments, talent development, and data center expansion, Nvidia is positioning Brazil and Mexico at the forefront of the region’s AI revolution.