Brands
AmazonCure Raises USD$ 1.5M led by Axcell, advancing in Biotech and Biocosmetic
AmazonCure is pioneering the intersection of science and business to bring Amazon bioactives to the global market.
Brands
Deloitte Names Rafael Sayagués to Lead New Regional Hub
Deloitte strengthens its regional presence with the launch of the Marketplace for Central America, Panama, and the Dominican Republic, a strategic initiative designed to expand multidisciplinary services and consolidate the firm’s leadership in the region.
Colombia
Colombia Tech Report 2024: $513M Invested as Bogotá Drives Startup Ecosystem
Colombia has 2,126 active startups and US$513M in raised capital, with Bogotá accounting for over 80 % of the total, according to KPMG’s Tech Report 2024.
Guatemala
HTEC Strengthens LatAm Presence Through Cognits Acquisition
HTEC reinforces its global expansion by acquiring Cognits, establishing Guatemala as a strategic hub for high-impact tech projects. The move integrates local talent into international software, AI, and UX initiatives.
Artificial Intelligence
Mexico and Brazil Lead Nvidia’s AI Expansion in LatAm
Nvidia is placing Latin America at the center of its AI expansion strategy, with Brazil and Mexico emerging as key hubs for data centers and talent development.
Brands
World expands in Latin America with Flagship Center in Bogotá
World, a global network built to confirm human identity in the digital space, has opened its largest flagship center worldwide in Bogotá.
Mexico
Tec de Monterrey launches 6G Laboratory for smarter and more sustainable cities
The Tec de Monterrey Lab is taking a major step forward with the creation of the 6G Communications and Integrated Sensing Laboratory.
Brands
Starbucks intensifies Latin America growth with Drive-Thru expansion
Starbucks in Latin America is consolidating itself as a strategic pillar for the brand’s global growth.
Colombia
Colombian Tourism Surpasses Coal and Coffee Exports: A New Economic Engine in 2025
Colombian tourism surpasses coal and coffee exports in 2025, with 3.3M visitors and USD 2.865B in foreign currency in Q1 alone.
Brands
E&N presents the study “Trust and Reputation in Central America 2025”
The 2025 Reputación en Centroamérica: The Value of Trust study confirms that business trust continues to shape perceptions across the region.
Central America
Holcim Costa Rica advances in sustainable construction
Holcim Costa Rica has achieved significant milestones in accelerating its transition toward a cleaner, circular, and people-focused construction sector.
Artificial Intelligence
Deloitte's Omnia adds innovation with GenAI and agentic technology
Deloitte GenAI expands its capabilities within the Omnia platform, transforming the audit experience with AI-driven tools, agents, and advanced risk management for a more agile and innovative approach.