Top 10 Most Promising Mexican Startups According to LinkedIn

In the dynamic and challenging world of business, innovation and resilience are essential qualities for success. Every year, LinkedIn presents its list of the 10 most prominent startups in Mexico, companies that are defining the country's business future. These startups have not only thrived despite economic hardships and employment challenges, but have also caught the attention of investors and talented professionals.

The year 2022 witnessed several challenging factors for startups in Mexico, such as increases in interest rates and an uncertain economy. However, these difficulties did not stop these startups from continuing to grow. On the contrary, times of uncertainty often serve as an incentive to adapt and innovate, and also generate new opportunities in nascent industries. As a result, investors are paying attention not only to established companies, but also to young startups in promising sectors such as environmental care, transportation and logistics, among others.

To compile this list, LinkedIn has used a solid methodology that is based on four key pillars:

• Workforce Growth: The percentage increase in the number of employees during a specific period is evaluated, which must be at least 10%.
• Interaction: The views and followers of the company's LinkedIn page are analyzed, as well as how many people outside the company visit the profiles of its employees.
• Interest in Job Ads: The rate of people who view and apply for jobs in the company, both paid and free job ads, is measured.
• Attracting Top Candidates: Calculate how many employees the startup has hired from LinkedIn's Top Companies list, as a percentage of its total workforce.

Now, let's explore some of this year's notable Mexican startups:

Jüsto:

• Number of full-time employees: 1325
• Headquarters: Mexico City
• Year of foundation: 2019
• Most common skills: Leadership, Business management, Digital skills
• Most common positions: Mobile application developer, Administrative assistant, Supply chain assistant
• Areas with the most workers: Operations, Engineering, Human Resources
• What you should know: This environmentally friendly online supermarket optimizes its sales and distribution processes through alliances with local producers and SMEs.
  

NowPorts

• Number of full-time employees: 215
• Headquarters: Monterrey
• Year of foundation: 2019
• Most common skills: Digital skills, Business management, Leadership
• Most common positions: Software Engineer, Business Development Representative, Sales Executive
• Areas with the most workers: Sales, Engineering, Information Technology
• What you should know: This digital freight forwarder offers solutions for its clients' supply chain, with export and import services through air and land shipments.

Sofia

• Number of full-time employees: 115
• Headquarters: Mexico City
• Year of foundation: 2018
• Most common skills: Leadership, Business management, Digital skills
• Most common positions: Business Development Representative, Software Engineer, Product Manager
• Areas with the most workers: Sales, Engineering, Support
• What you should know: Offers health insurance and access to a network of health professionals and other providers through a single application.
  

Clara

• Number of full-time employees: 365
• Headquarters: Mexico City
• Year of foundation: 2021
• Most common skills: Leadership, Business management, Digital skills
• Most common positions: Director of Customer Experience, Head of Marketing, Product Manager
• Areas with the most workers: Engineering, Support, Marketing
• What you should know: Fintech offers both corporate credit cards and a business technological solution for controlling finances, expenses and payments to suppliers

Stori

• Number of full-time employees: 860
• Headquarters: Mexico City
• Year of foundation: 2018
• Most common skills: Digital skills, Leadership, Development tools
• Most common positions: Software Engineer, Corporate Analyst, Product Manager
• Areas with the most workers: Engineering, Information technology, Human resources
• What you should know: It is a technological financial company that offers credit cards to the underserved population in Mexico. It currently has two million clients in the country.
  

Minu

• Number of full-time employees: 105
• Headquarters: Mexico City
• Year of foundation: 2019
• Most common skills: Business management, Leadership, Digital skills
• Most common positions: Business Development Representative, Sales Director, Back-End Developer
• Areas with the most workers: Engineering, Information technology, Human resources
• What you should know: It is a compensation and benefits platform for workers, who can access financial, physical and mental health modules.
  

Fairplay

• Number of full-time employees: 110
• Headquarters: Mexico City
• Year of foundation: 2019
• Most common skills: Leadership, Digital skills, Business management
• Most common positions: Business Development Representative, Back-End Developer, Data Scientist
• Areas with the most workers: Engineering, Sales, Support
• What you should know: The digital financing platform provides solutions for the growth of digital businesses in e-commerce channels and marketplaces.

Merama

• Number of full-time employees: 395
• Headquarters: Mexico City
• Year of foundation: 2020
• Most common skills: Leadership, Digital skills, Business management
• Most common positions: Data Analyst, Financial Planning Analyst
• Areas with the most workers: Operations, Marketing, Business Development
• What you should know: The company helps consolidate e-commerce businesses in Latin America, investing in online companies in order to help them operate and scale their business.
  

Vemo

• Number of full-time employees: 2,235
• Headquarters: Mexico City
• Year of foundation: 2021
• Most common skills: Leadership, Business Management, Project Management
• Most common positions: Driver, Head of Business Operations, Human Resources Business Partner
• Areas with the most workers: Human resources, Operations, Engineering
• What you should know: It is a clean mobility platform that operates electric vehicles in applications such as Uber, with which it completed two million clean trips. It also offers other services such as cargo transportation and charging stations.
  

Rabbit

• Number of full-time employees: 770
• Headquarters: Mexico City
• Year of foundation: 2020
• Most common skills: Business management, Leadership, Digital skills
• Most common positions: Supply Chain Coordinator, Sales Manager, Human Resources Business Partner
• Areas with the most workers: Operations, Sales, Human Resources
• What you should know: Through an ecosystem of technological solutions, it strengthens traditional stores so that they have face-to-face and digital supply tools, as well as financial inclusion.
  
  

The Mexican startups featured on the LinkedIn Top Startups 2023 list are a testament to the entrepreneurial spirit and capacity for innovation in Mexico. Despite the adversities, these companies are growing and have attracted the attention of both investors and talented professionals.

From eco-friendly online supermarkets to disruptive fintechs and clean mobility companies, these startups are making a significant mark in their respective sectors. Mexico's business future is constantly evolving, and these companies are leading the way toward a more innovative and promising tomorrow.