Ubits acquires Valu and launches AI to streamline hiring

Ubits is reshaping talent management in Latin America and the Caribbean through strategic innovation. The edtech company announced its acquisition of Mexican startup Valu and introduced a new AI-powered recruitment module designed to cut hiring times by up to 60%.

All-in-one talent platform tackles hiring challenges in the region

With the acquisition of Valu, Ubits strengthens its position as the region’s most comprehensive talent management platform, covering recruitment, training, evaluation, and performance. This move directly addresses a growing issue: lengthy hiring processes and high employee turnover are costing companies time and productivity.

According to the OECD, labor turnover rates in countries like Colombia (41%), Chile (31%), and Mexico (24.5%) are significantly higher than the 19% OECD average.

“Companies are losing weeks trying to fill key roles and then dealing with high attrition. Our AI-based recruitment module automates everything from talent attraction and screening to interviews—helping businesses hire faster and better,” said Julián Melo, CEO and co-founder of Ubits.

From automation to strategy: freeing up HR teams

Ubits’ technology reduces hiring times by automating repetitive tasks such as candidate filtering and virtual interviews. This allows HR teams to focus on strategic priorities like employee growth and retention.

The launch comes at a critical moment. The World Economic Forum reports that 84% of companies in Latin America plan to increase investment in reskilling and upskilling, especially in areas like digital skills, leadership, and productivity. Yet, tech adoption and high turnover remain major barriers.

“Companies can no longer afford to just hire fast. They must also train, retain, and grow their people. With this integration, we’re offering a complete cycle, from talent attraction to development, in one place, powered by AI,” added Luisa Abello, Senior Product Manager at Ubits.

Fighting structural inefficiencies through smart technology

High turnover isn’t just an HR problem, it directly impacts productivity and costs. The ILO warns that short-term jobs and low productivity are key barriers to economic development in the region.

Now present in 14 countries, Ubits plans to double its client base in the next two years, focusing on markets with high hiring friction like Mexico, Colombia, Chile, and the Dominican Republic. With clients including GNP, Konfío, Genomma Lab, and Mattel, the company is positioning itself as Latin America's leading all-in-one talent solution.

Its new recruitment agent, Serena AI, is expected to generate an additional USD $2 million in revenue by the end of 2025. By 2026, it could account for 10–15% of total company revenue, especially in sectors such as services, retail, and manufacturing.

“Global solutions are expensive and don’t reflect Latin America’s reality. We offer faster processes, better decision-making, and stronger productivity, through tools designed for our region,” said Melo.

Meeting the evolving expectations of Latin American talent

The shift is not only technological—it’s cultural. According to EY’s Work Reimagined 2024 report, 47% of Latin American workers are considering a job change within the next year, driven by a need for growth, flexibility, and continuous learning.

Ubits says its platform reduces average hiring times by up to 60% and associated costs by 45%, while improving first-year employee retention by as much as 20%. By integrating recruitment, learning, and performance tracking into a single solution, the company aims to help businesses build stronger, more resilient talent pipelines.