Central America
WorkerTech Challenge El Salvador: Top Startups Awarded
Innovation to Enhance Social Protection for Freelancers in El Salvador
Artificial Intelligence
Escot Boosts E-commerce Experience in Costa Rica with AI Tools
Escot.app, a digital marketplace for local buying and selling, announced the integration of Artificial Intelligence (AI) tools to enhance user experience, increase seller productivity, and improve transaction security. The technological improvements help sellers stand out in a competitive market and enable buyers to find products tailored to their needs
Events & Conferences
SNBX Innovation Summit 2025: El Salvador Leads in Technological Innovation
Third edition of the SNBX Innovation Summit in March 2025. The event aims to foster synergies and generate impactful outcomes for the region.
Central America
3 Key IT Trends for Businesses in Central America in 2025
Discover the 3 key business trends for Central America by 2025 according to SAP.
Central America
ILB Metrics recognized by TechBehemoths as a digital strategy leader in Mexico
ILB Metrics has been recognized as a leader in SEO, Content Marketing, and Digital Strategy by the TechBehemoths Awards 2024.
Events & Conferences
CMI Expands Production Capacity for Animal and Pet Food with New Production Line
Boosting production capacity by over 60%, CMI introduces a new extrusion line in Guatemala, opening a world of opportunities to bring its pet food offerings closer to consumers.
Central America
How Central America is Embracing AI in the Workplace
Central America shows growing interest in AI, with high awareness but limited implementation, marking opportunities for regional growth in technology adoption.
Central America
Costa Rica: A Leading Startup Ecosystem in Latin America
According to the 2024 Global Startup Ecosystem Index published by StartupBlink, Costa Rica ranks as the 8th best country in Latin America for startups and stands at 75th place globally. This reflects a slight drop from the previous year, when Costa Rica was ranked 72nd globally. The Global Startup Ecosystem
Central America
The Best CRMs for Entrepreneurs in Honduras
Nowadays, managing customer relationships is crucial for any business looking to grow and optimize its operations. CRM systems, which stand for "Customer Relationship Management," are essential tools that help companies organize and manage their interactions with customers. For all entrepreneurs in Honduras, having a CRM is essential for
Central America
Risks and Uses of Digital Reputation in Central America 2024
Digital reputation has become a fundamental strategic asset for companies today, especially in a rapidly growing region like Central America. In a context where purchasing decisions, business relationships, and public perception are deeply influenced by online reputation, understanding and managing the associated risks is key to success. In the recent
Central America
Is Investing in a CRM Beneficial for SMEs in Honduras?
In the dynamic business environment of Honduras, small and medium-sized enterprises (SMEs) face the challenge of staying competitive while optimizing their operational processes. With a constantly evolving market and customers increasingly demanding personalized services, having efficient tools is essential. An online Customer Relationship Management (CRM) system can be a key
Central America
Implementing a CRM: The 10 Benefits for Businesses in Honduras
Customer Relationship Management (CRM) systems are not always embraced enthusiastically by sales teams. While they offer tools for tracking offers and identifying opportunities that need extra attention, many sales representatives see them as tedious and time-consuming. They input data but fail to see immediate tangible benefits. However, the reality is