Trinio Lands US$6.3 Million Investment Led by Hi Ventures to Accelerate AI and Regional Expansion

Trinio, a company specializing in e-commerce and omnichannel operations optimization, has secured a US$6.3 million seed funding round led by Mexican venture capital firm Hi Ventures. The investment will support the company's product development efforts, particularly in artificial intelligence, while also fueling its expansion into new Latin American markets.

The round also attracted participation from Activant, Caravela, Latitud, and Gilgamesh.

Funding to Drive AI Innovation and Regional Growth

According to the company, the new capital will be directed toward two strategic priorities. The first is the continued evolution of its technology platform through the development of new AI capabilities and autonomous agents designed to improve operational efficiency for retailers.

The second focus is geographic expansion. Trinio plans to strengthen its presence across Latin America, with Colombia and Mexico identified as key initial markets. The participation of Mexico-based Hi Ventures is expected to support the company’s entry into the Mexican ecosystem.

The funding follows a period of rapid growth for the startup. Co-founders Theo Ribeiro and Pablo Staubli reported that Trinio increased its revenue by approximately eight times between 2024 and 2025. While the company has not disclosed specific financial figures, it expects to reach breakeven within the next year.

Today, Trinio employs around 40 people, with roughly 70% of its workforce dedicated to product and technology development.

Trinio Launches New AI-Powered Operating System

Alongside the funding announcement, Trinio introduced TrinioOS, a new technology suite designed to orchestrate checkout, fulfillment, and omnichannel management processes through artificial intelligence agents.

The platform connects multiple sales channels into a unified operational layer, allowing retailers to manage critical aspects of their digital commerce operations from a single environment.

Founded in 2022, Trinio develops solutions for large retailers and brands operating across multiple sales channels. Its technology is designed to connect key stages of the customer journey and logistics operations through a centralized intelligence layer.

Serving Enterprise Retailers Across Brazil

The company currently serves more than 50 enterprise customers and works with brands including Vivara, Osklen, Reserva, Asics, Casas e Video, Tania Bulhões, Polishop, and Usaflex.

Its customer base primarily consists of retailers with mature digital operations, high order volumes, multiple distribution centers, and physical stores seeking greater efficiency and profitability through technology, automation, and data-driven decision-making.

“The digital commerce landscape has become increasingly complex as retailers operate more seamlessly across physical and online channels. Our role is to transform that complexity into operational efficiency and growth, using artificial intelligence to make operations more profitable, agile, and predictable,” said Theo Ribeiro, co-founder and CEO of Trinio.

According to the executive, companies using Trinio’s technology typically experience checkout conversion increases ranging from 10% to 15%, reductions of approximately 25 seconds in average checkout completion times, operational and logistics cost savings between 5% and 15%, and fewer order cancellations.

Building a New Category of Retail Technology

Trinio believes the future of e-commerce infrastructure will be driven by operational intelligence and automation.

“We are building a new category of technology for retailers based on operational intelligence and automation. Our focus now is to scale this vision, expand Trinio’s presence across Latin America, and establish the technology as strategic infrastructure for large e-commerce operations,” Ribeiro said.

With fresh capital, a new AI-powered product suite, and plans to enter additional Latin American markets, the company is positioning itself to expand its role in the region’s growing retail technology sector.