Agentforce World Tour 2025: salesforce drives AI innovation in Mexico City

The Agentforce World Tour 2025 made a powerful stop in Mexico City, showcasing how autonomous artificial intelligence is reshaping the way companies operate. Hosted by Salesforce, the event brought together thousands of technology and business leaders to explore how AI-driven agents are no longer a futuristic idea, but an essential tool for modern enterprises.

With dozens of sessions, live demos, and real-world case studies, Salesforce demonstrated how its new Agentforce platform is setting a new standard in automation, productivity, and customer service across industries.

What is Agentforce?

Agentforce is Salesforce’s latest digital work solution that unifies Einstein AI, Data Cloud, and Customer 360 into one intelligent platform. The result is a powerful system where human teams and autonomous AI agents collaborate to streamline operations and deliver superior customer experiences.

Unlike traditional AI tools that only suggest actions or generate content, Agentforce agents can fully execute complex tasks, from scheduling appointments to managing bookings and offering 24/7 assistance. These agents operate independently and with high precision, enabling companies to increase responsiveness and reduce operational bottlenecks.

Real impact, real companies

Throughout the event, Salesforce executives including Phil Sebok (Country Manager Mexico), Paulina Treviño (Director of Solution Engineering), and Vanessa Gómez (Director of Marketing) emphasized that AI is no longer theoretical. It’s already driving measurable change in companies of all sizes and industries.

Organizations using Agentforce have reported clear benefits such as:

• Lower operational costs
• Greater automation of repetitive tasks
• Enhanced 24/7 customer service
• Increased customer satisfaction

These case studies illustrated how AI can be implemented with purpose and strategy, becoming a true accelerator of business transformation.

A strategic tour across Latin America

Mexico City is one of several stops on the Agentforce World Tour, which has already visited Guatemala City and Santiago de Chile, with upcoming events in São Paulo, Buenos Aires, Bogotá, and Lima. Each event serves as a platform to showcase how Latin American companies are embracing AI innovation at scale.

Attendees are encouraged to follow Salesforce Latin America’s official Instagram and LinkedIn channels for ongoing updates and insights.

AI with purpose: a new era of work

Agentforce represents more than a technological upgrade, it signals the beginning of a new era where AI agents work alongside human teams to achieve more, faster, and with greater consistency.

As Phil Sebok stated, “We are living in the age of AI agents. This is no longer about the future, it’s about how companies are transforming today.”

Salesforce’s vision in Mexico is clear: automation is not just a trend, it’s a strategic shift. And with Agentforce, that shift is already underway.

With Agentforce, Salesforce is not just introducing new technology, it's reshaping how companies think about efficiency, customer experience, and digital transformation. As autonomous agents become more capable and accessible, organizations that embrace this shift early will gain a significant competitive edge in a rapidly evolving market.