From Latin America to the global podium: ILB Metrics among the world’s best, according to TechBehemoths

In an increasingly competitive digital landscape, TechBehemoths has become a global benchmark for identifying top-performing technology and digital service companies. In this context, ILB Metrics, a consulting firm founded in Guatemala, has been recognized as a leader in Content Marketing, Digital Strategy, and SEO at the TechBehemoths Awards 2025.

A Guatemala-born firm scaling across the region

Founded in 2019 by entrepreneur and investor Jose Kont, ILB Metrics was built on a clear and differentiated value proposition: combining rigorous data analysis with a deep understanding of the Latin American digital ecosystem. Rather than offering only diagnostics, the firm focuses on delivering actionable strategies with measurable impact.

Kont’s previous experience as a founder—having co-created companies such as iLifebelt, Source Tour, and Neuromarketing LA—helped shape the strategic direction of the company from its early days.

Headquartered in Guatemala, with offices in the United States and Mexico, ILB Metrics operates with a multicultural and multi-market structure. This approach allows the firm to adapt to local market dynamics while scaling its expertise across the region.

“Unlike other consulting firms specializing in digital marketing, we were founded with a unique focus on consumer behavior in Latin America and the United States. Our evolution was no accident: it was the result of a strategic analysis of the market…”, explained Ileana Figueroa, CEO of ILB Metrics.

TechBehemoths Awards: a global standard of excellence

TechBehemoths, based in Berlin, Germany, is one of the most comprehensive global platforms connecting businesses with IT and digital service providers. With over 50,000 companies across 68 countries, it stands out for its data-driven evaluation model.

The TechBehemoths Awards are widely regarded as one of the most rigorous recognitions in the industry, combining community voting with technical evaluation. The selection process includes:

• Pre-nomination phase: Only companies rated “Above Average,” “Strong,” or “Excellent” qualify, based on profile strength, client reviews, portfolio, visibility, and engagement.
• Voting phase: Results are split equally between community votes (50%) and a technical evaluation (50%), which considers metrics such as profile visits, engagement, clicks, and project inquiries.

In 2025, out of more than 54,000 evaluated companies, only 3.5% received recognition, placing ILB Metrics among a select group of top-performing firms globally.

This marks the second consecutive year the company has received this recognition, following its 2024 award in Mexico in the same categories.

“We are proud to be recognized as leaders in the region for the second year in a row…”, stated Figueroa.

Ileana Figueroa: driving strategy and execution

ILB Metrics is led by Ileana Figueroa, a Guatemalan entrepreneur recognized for her role in shaping the evolution of digital marketing in Latin America. She also leads Pulso Capital, a digital media platform connecting decision-makers across the region.

Under her leadership, the firm launched the ILB Data Tour in 2025, a regional initiative focused on internet and social media usage studies. These reports have become a key reference for marketing strategists and decision-makers across Latin America.

“Latin America has a structural lack of data, and we believe this is an area where we can continue to add value”, Figueroa noted.

From strategy to measurable results

ILB Metrics has developed a service portfolio designed to address key challenges in digital reputation, visibility, and consumer engagement. Its client base reflects its credibility and performance.

The firm has worked with major regional and global organizations, including Thomson Media, Corporación Multi Inversiones (CMI), LAFISE, and EY (Ernst & Young). These partnerships highlight its ability to meet the standards of highly demanding clients.

“Today we have a team of 10 people… but by using AI tools, our operational capabilities are equivalent to those of a team of 100 people…”, said Figueroa, emphasizing the company’s efficiency and scalability.

Clients consistently describe ILB Metrics’ work as high-value, highlighting its solid data, structured methodologies, and actionable insights.

A global recognition with regional significance

Beyond the company itself, this recognition reflects the growing capability of Latin American firms to compete on a global stage under the same standards as more mature markets.

Mexico—where ILB Metrics received this recognition—is the largest Spanish-speaking digital marketing market, with an estimated investment exceeding $4.5 billion in 2024 and over 75% internet penetration. Being recognized as the top firm in three categories within this market—against more than 600 competitors in Mexico City alone—underscores the magnitude of this achievement.

The award also validates ILB Metrics’ regional expansion strategy: building its reputation on deep knowledge of Latin American consumers, grounded in real behavioral data, and delivering a perspective that global firms cannot replicate externally.

In a market where 9 out of 10 brands fail in their digital strategy, ILB Metrics’ approach—focused on measuring, protecting, positioning, and defending digital presence—has proven both relevant and effective.