Uso de Internet y Redes Sociales en México 2025: New Report by ILB Metrics

Uso de Internet y Redes Sociales en México 2025 is the latest report launched by ILB Metrics as part of its regional ILB Data Tour 2025. This comprehensive study delivers a detailed snapshot of how Mexican users interact with digital platforms, highlighting key trends across social networks, content consumption, and website usage by category. Designed for business leaders, marketers, and communication professionals, the report provides essential data to inform digital strategies in a rapidly evolving environment.

A Clear Picture of Digital Behavior in Mexico

With over 39 million people connected in Mexico, understanding digital habits is essential. The Uso de Internet y Redes Sociales en México 2025 study addresses critical questions for professionals working in media, advertising, and online business.

Among the key findings are:

• Most-used social networks by Mexican users
• Platforms preferred by brands for digital campaigns
• Behavior segmented by age group and content type
• Influencers with the highest impact
• Top websites visited in banking, restaurants, and retail
• Most visited news media outlets
• Most loved brands
• Emerging digital trends
• Leading A.I. platforms used in Mexico

Beyond statistics, the study offers deep insights and trends that allow digital professionals to anticipate changes in how information and services are consumed online. It is an essential tool for CEOs, marketing managers, communications directors, and digital strategists.

A Launch Event to Explore the Future of Mexico’s Digital Landscape

The study will be officially presented as part of ILB Data Tour 2025, a series of regional events by ILB Metrics focused on innovation, technology, and marketing. In Mexico, the launch will take place during an exclusive webinar on June 17.

The event includes:

• Study Presentation: Danna Moreno, Consultant and Digital Strategist at ILB Metrics, will share key findings on internet usage, digital consumption trends, and new opportunities for audience engagement.
• Expert Panel: A discussion panel with experts Maria Marques, Head of Marketing at HypeAuditor, and Paola Carvajal, an Entrepreneur Agent, who will share their unique insights on the current landscape of influencer marketing and how to strategically position yourself and generate real opportunities through content.
• Opening Remarks: The session will begin with a keynote by Ileana Figueroa, CEO of ILB Metrics, setting the tone for a broader conversation on digital transformation in the region.

A Must-Have Resource for Strategic Decision-Making

By integrating this study into the ILB Data Tour 2025, ILB Metrics reinforces its commitment to delivering value through updated data and market intelligence. This new edition marks an important starting point for businesses and brands aiming to align their strategies with real digital behaviors in Mexico.

Don’t miss out – register for the webinar on June 17. 

Ready to take action? Purchase the full study here.