In a world where customer feedback can make the difference between business success and failure, Awer Reviews has established itself as an innovative startup that uses artificial intelligence and data management to develop marketing strategies that strengthen performance. of small and medium-sized enterprises (SMEs). Founded by Sergio Darós in February
A recent study, entitled "Taking Global Opportunities – Communication and Languages for Companies", carried out by the language teaching startup Políglota, has yielded interesting data on the level of proficiency in English in the business environment of Latin America. This study evaluated 100 companies from more than ten industries
The Corporate Venture Capital (CVC), according to the definition of the Kauffman Foundation, refers to the investment in shares that a corporation makes in a venture. Unlike individual investments, where the focus is primarily financial return, corporations seek strategic benefit in addition to economic gain. Key Insights on Corporate Venture
The unicorn scene in Latin America is experiencing phenomenal growth that is not going unnoticed. These emerging companies, valued at more than USD $1 billion without going public, are demonstrating innovative potential and strong economic momentum in the region. Latin America has emerged as fertile ground for investment in high-value
In the current context, the need for sustainable energy sources has become crucial in the search for a cleaner and more responsible future. Along these lines, Ruuf, a Chilean start-up, has taken the initiative to promote the use of solar energy in Latin American homes. Pioneering Eco-Friendly Energy Solutions His
The Latin American business world is witnessing a constantly growing phenomenon: the increasingly prominent presence and leadership of women in various sectors. Although historically this field was dominated by male figures due to prejudice and lack of exposure, a trend is emerging in the region, in which women entrepreneurs are
In the early months of this year, Cuantico presented a study, that highlighted the trajectory of growth within the Latin American venture capital (VC) industry. Globally, VC investments observed a 35% decrease in 2022 in comparison to the preceding year, and in the Latin American region, this decline reached a
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The Bogotá Chamber of Commerce (CCB) has expressed an interest in promoting Bogotá and Colombia towards a prominent role as an epicenter of entrepreneurship in Latin America. Over the past few years, this capital city has emerged with great force, building an entrepreneurial ecosystem that is constantly evolving. Gofest: Transformation
In the dynamic economic landscape of Central and Latin America, the rise of startups has captured the attention of investors and entrepreneurs alike. During the prosperous year 2022, the region invested more than $83 million in startups, marking an impressive milestone in the industry. This exponential growth is not a
Latin America has witnessed the flourishing of unicorn startups, a trend that is gaining strength. A study conducted by McKinsey & Co revealed that more than 90% of startups in the region have experienced consistent growth, reaching an impressive 47% in the last year. During the first four months of
In the digital age we live in, the way brands interact with consumers has evolved dramatically. In this situation, social media platforms have emerged as a space to promote and disseminate products and services. One startup capitalizing on this trend is Publifyer, whose innovative approach to influencer marketing is changing
In a world where online technology has become a fundamental pillar in various industries, health is no exception. In this context, an innovative startup called Mediclic has found its niche in Chile, becoming a key player in virtual healthcare. Through a combination of artificial intelligence and virtual assistance service, the